Let\u2019s explore four CDP platforms that make privacy and compliance simple. And yes, we will keep this fun and easy.<\/p>\n
\n
What Is a CDP, Anyway?<\/strong><\/h2>\nA Customer Data Platform collects data from many sources. Think websites. Apps. Emails. In-store systems. It pulls all that data together into one clean customer profile.<\/p>\n
This helps businesses:<\/p>\n
\n- Understand customers better<\/em><\/li>\n
- Create personalized experiences<\/em><\/li>\n
- Improve marketing campaigns<\/em><\/li>\n
- Boost sales<\/em><\/li>\n<\/ul>\n
But here is the catch. All that data includes personal information. Names. Emails. Locations. Sometimes even purchase history.<\/p>\n
That means privacy controls are not optional. They are essential.<\/p>\n![\"\"](\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2025\/10\/monitor-screengrab-qr-code-analytics-dashboard-marketing-data-charts-campaign-tracking-screen.jpg\")
\n
\n1. Segment (Twilio Segment)<\/strong><\/h2>\nBest for:<\/strong> Businesses that want flexibility and strong developer tools.<\/p>\nSegment is like a central nervous system for customer data. It collects data from websites, mobile apps, and servers. Then it sends that clean data to other tools.<\/p>\n
But here is where it gets interesting. Segment takes privacy seriously.<\/p>\n
Privacy and Compliance Features<\/em><\/h3>\n\n- Privacy Portal:<\/strong> Manage data subject requests easily.<\/li>\n
- Consent tracking:<\/strong> Track user consent across channels.<\/li>\n
- Data residency options:<\/strong> Store data in specific regions.<\/li>\n
- Automatic data classification:<\/strong> Identify sensitive data quickly.<\/li>\n<\/ul>\n
If someone asks, \u201cDelete my data,\u201d Segment helps you respond fast. That is critical for GDPR and CCPA compliance.<\/p>\n
Another big win? Segment allows teams to control what data gets collected in the first place. That means less risk.<\/p>\n
Simple idea:<\/em> Collect only what you need. Protect what you collect.<\/p>\n
\n2. Salesforce Data Cloud<\/strong><\/h2>\nBest for:<\/strong> Enterprises already using Salesforce.<\/p>\nSalesforce Data Cloud (formerly Customer 360 Audiences) brings all customer data together inside the Salesforce ecosystem.<\/p>\n
If your sales, marketing, and service teams already live in Salesforce, this feels natural.<\/p>\n
Privacy and Compliance Features<\/em><\/h3>\n\n- Built-in consent management:<\/strong> Track opt-ins and opt-outs.<\/li>\n
- Data governance framework:<\/strong> Control who sees what.<\/li>\n
- Field-level security:<\/strong> Hide sensitive data from certain users.<\/li>\n
- Encryption:<\/strong> Protect data at rest and in transit.<\/li>\n<\/ul>\n
Salesforce also provides tools to automate compliance workflows. For example:<\/p>\n
\n- Automatically flag sensitive fields<\/li>\n
- Set data retention policies<\/li>\n
- Monitor access logs<\/li>\n<\/ul>\n
Large organizations love this structure. It reduces chaos. It improves accountability.<\/p>\n
Think of it as a high-security office building.<\/em> Not everyone gets access to every room.<\/p>\n![\"\"](\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2026\/03\/a-man-working-on-a-bicycle-in-a-bike-shop-enterprise-drone-fleet-industrial-inspection-drone-maintenance-tracking-dashboard.jpg\")
\n
\n3. Tealium AudienceStream CDP<\/strong><\/h2>\nBest for:<\/strong> Businesses that want real-time data activation with tight privacy controls.<\/p>\nTealium has been in the data game for years. It is well known for tag management. Its CDP builds on that expertise.<\/p>\n
What makes Tealium stand out? Real-time action. Data flows instantly. Profiles update instantly. Decisions happen instantly.<\/p>\n
And yes. Privacy is built into that speed.<\/p>\n
Privacy and Compliance Features<\/em><\/h3>\n\n- Consent Manager:<\/strong> Capture and enforce user consent preferences.<\/li>\n
- DataAccess module:<\/strong> Handle subject access and deletion requests.<\/li>\n
- Granular data controls:<\/strong> Define what data can be activated.<\/li>\n
- Global privacy framework support:<\/strong> GDPR, CCPA, LGPD, and more.<\/li>\n<\/ul>\n
Tealium also allows businesses to suppress data activation if consent is missing. That is huge.<\/p>\n
No consent? No personalization. It is that simple.<\/p>\n
This helps brands build trust. And trust is priceless.<\/p>\n
\n4. Adobe Real-Time CDP<\/strong><\/h2>\nBest for:<\/strong> Large brands focused on advanced personalization.<\/p>\nAdobe Real-Time CDP is part of Adobe Experience Cloud. It is powerful. It is sophisticated. And yes, it is privacy-aware.<\/p>\n
This platform focuses heavily on known and pseudonymous profiles. That balance helps marketers target effectively without overstepping privacy boundaries.<\/p>\n
Privacy and Compliance Features<\/em><\/h3>\n\n- Data governance labels:<\/strong> Tag sensitive fields.<\/li>\n
- Usage policies:<\/strong> Restrict how data can be used.<\/li>\n
- Consent enforcement:<\/strong> Automatically block non-compliant activation.<\/li>\n
- Audit logs:<\/strong> Track data lineage and usage.<\/li>\n<\/ul>\n
One standout feature is policy enforcement. If a marketer tries to activate restricted data, Adobe stops it.<\/p>\n
That is like having a built-in compliance officer watching every campaign.<\/p>\n![\"\"](\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2026\/03\/person-holding-white-ceramic-mug-in-front-of-black-microsoft-surface-laptop-computer-digital-marketing-team-compliance-checklist-customer-profile-interface.jpg\")
\n
\nQuick Comparison Chart<\/strong><\/h2>\n\n\nPlatform<\/th>\n Best For<\/th>\n Consent Management<\/th>\n Data Subject Requests<\/th>\n Governance Controls<\/th>\n<\/tr>\n \nSegment<\/strong><\/td>\nFlexible integrations and developer teams<\/td>\n Yes<\/td>\n Privacy Portal<\/td>\n Data classification and regional storage<\/td>\n<\/tr>\n \nSalesforce Data Cloud<\/strong><\/td>\nLarge enterprises in Salesforce ecosystem<\/td>\n Yes<\/td>\n Automated workflows<\/td>\n Role and field level security<\/td>\n<\/tr>\n \nTealium<\/strong><\/td>\nReal-time engagement<\/td>\n Yes<\/td>\n DataAccess module<\/td>\n Granular activation controls<\/td>\n<\/tr>\n \nAdobe Real-Time CDP<\/strong><\/td>\nAdvanced personalization at scale<\/td>\n Yes<\/td>\n Integrated compliance tools<\/td>\n Policy enforcement and governance labels<\/td>\n<\/tr>\n<\/table>\n
\nWhat Makes a CDP Truly Privacy-First?<\/strong><\/h2>\nHere are a few green flags to look for:<\/p>\n
\n- Built-in consent management<\/strong><\/li>\n
- Easy data deletion workflows<\/strong><\/li>\n
- Clear data governance structure<\/strong><\/li>\n
- Encryption everywhere<\/strong><\/li>\n
- Audit trails and reporting<\/strong><\/li>\n<\/ul>\n
If a CDP treats compliance like an afterthought, be careful.<\/p>\n
Regulation is only getting stricter. More states. More countries. More rules.<\/p>\n
A privacy-first CDP protects you from future headaches.<\/p>\n
\nWhy Privacy Controls Are Good for Business<\/strong><\/h2>\nSome companies see privacy as a burden. That is outdated thinking.<\/p>\n
Privacy builds trust. Trust builds loyalty. Loyalty builds revenue.<\/p>\n
Customers are smarter today. They ask questions like:<\/p>\n
But here is the catch. All that data includes personal information. Names. Emails. Locations. Sometimes even purchase history.<\/p>\n
That means privacy controls are not optional. They are essential.<\/p>\n\n
\n
1. Segment (Twilio Segment)<\/strong><\/h2>\nBest for:<\/strong> Businesses that want flexibility and strong developer tools.<\/p>\nSegment is like a central nervous system for customer data. It collects data from websites, mobile apps, and servers. Then it sends that clean data to other tools.<\/p>\n
But here is where it gets interesting. Segment takes privacy seriously.<\/p>\n
Privacy and Compliance Features<\/em><\/h3>\n\n- Privacy Portal:<\/strong> Manage data subject requests easily.<\/li>\n
- Consent tracking:<\/strong> Track user consent across channels.<\/li>\n
- Data residency options:<\/strong> Store data in specific regions.<\/li>\n
- Automatic data classification:<\/strong> Identify sensitive data quickly.<\/li>\n<\/ul>\n
If someone asks, \u201cDelete my data,\u201d Segment helps you respond fast. That is critical for GDPR and CCPA compliance.<\/p>\n
Another big win? Segment allows teams to control what data gets collected in the first place. That means less risk.<\/p>\n
Simple idea:<\/em> Collect only what you need. Protect what you collect.<\/p>\n
\n2. Salesforce Data Cloud<\/strong><\/h2>\nBest for:<\/strong> Enterprises already using Salesforce.<\/p>\nSalesforce Data Cloud (formerly Customer 360 Audiences) brings all customer data together inside the Salesforce ecosystem.<\/p>\n
If your sales, marketing, and service teams already live in Salesforce, this feels natural.<\/p>\n
Privacy and Compliance Features<\/em><\/h3>\n\n- Built-in consent management:<\/strong> Track opt-ins and opt-outs.<\/li>\n
- Data governance framework:<\/strong> Control who sees what.<\/li>\n
- Field-level security:<\/strong> Hide sensitive data from certain users.<\/li>\n
- Encryption:<\/strong> Protect data at rest and in transit.<\/li>\n<\/ul>\n
Salesforce also provides tools to automate compliance workflows. For example:<\/p>\n
\n- Automatically flag sensitive fields<\/li>\n
- Set data retention policies<\/li>\n
- Monitor access logs<\/li>\n<\/ul>\n
Large organizations love this structure. It reduces chaos. It improves accountability.<\/p>\n
Think of it as a high-security office building.<\/em> Not everyone gets access to every room.<\/p>\n\n
\n3. Tealium AudienceStream CDP<\/strong><\/h2>\nBest for:<\/strong> Businesses that want real-time data activation with tight privacy controls.<\/p>\nTealium has been in the data game for years. It is well known for tag management. Its CDP builds on that expertise.<\/p>\n
What makes Tealium stand out? Real-time action. Data flows instantly. Profiles update instantly. Decisions happen instantly.<\/p>\n
And yes. Privacy is built into that speed.<\/p>\n
Privacy and Compliance Features<\/em><\/h3>\n\n- Consent Manager:<\/strong> Capture and enforce user consent preferences.<\/li>\n
- DataAccess module:<\/strong> Handle subject access and deletion requests.<\/li>\n
- Granular data controls:<\/strong> Define what data can be activated.<\/li>\n
- Global privacy framework support:<\/strong> GDPR, CCPA, LGPD, and more.<\/li>\n<\/ul>\n
Tealium also allows businesses to suppress data activation if consent is missing. That is huge.<\/p>\n
No consent? No personalization. It is that simple.<\/p>\n
This helps brands build trust. And trust is priceless.<\/p>\n
\n4. Adobe Real-Time CDP<\/strong><\/h2>\nBest for:<\/strong> Large brands focused on advanced personalization.<\/p>\nAdobe Real-Time CDP is part of Adobe Experience Cloud. It is powerful. It is sophisticated. And yes, it is privacy-aware.<\/p>\n
This platform focuses heavily on known and pseudonymous profiles. That balance helps marketers target effectively without overstepping privacy boundaries.<\/p>\n
Privacy and Compliance Features<\/em><\/h3>\n\n- Data governance labels:<\/strong> Tag sensitive fields.<\/li>\n
- Usage policies:<\/strong> Restrict how data can be used.<\/li>\n
- Consent enforcement:<\/strong> Automatically block non-compliant activation.<\/li>\n
- Audit logs:<\/strong> Track data lineage and usage.<\/li>\n<\/ul>\n
One standout feature is policy enforcement. If a marketer tries to activate restricted data, Adobe stops it.<\/p>\n
That is like having a built-in compliance officer watching every campaign.<\/p>\n\n
\nQuick Comparison Chart<\/strong><\/h2>\n\n\nPlatform<\/th>\n Best For<\/th>\n Consent Management<\/th>\n Data Subject Requests<\/th>\n Governance Controls<\/th>\n<\/tr>\n \nSegment<\/strong><\/td>\nFlexible integrations and developer teams<\/td>\n Yes<\/td>\n Privacy Portal<\/td>\n Data classification and regional storage<\/td>\n<\/tr>\n \nSalesforce Data Cloud<\/strong><\/td>\nLarge enterprises in Salesforce ecosystem<\/td>\n Yes<\/td>\n Automated workflows<\/td>\n Role and field level security<\/td>\n<\/tr>\n \nTealium<\/strong><\/td>\nReal-time engagement<\/td>\n Yes<\/td>\n DataAccess module<\/td>\n Granular activation controls<\/td>\n<\/tr>\n \nAdobe Real-Time CDP<\/strong><\/td>\nAdvanced personalization at scale<\/td>\n Yes<\/td>\n Integrated compliance tools<\/td>\n Policy enforcement and governance labels<\/td>\n<\/tr>\n<\/table>\n
\nWhat Makes a CDP Truly Privacy-First?<\/strong><\/h2>\nHere are a few green flags to look for:<\/p>\n
\n- Built-in consent management<\/strong><\/li>\n
- Easy data deletion workflows<\/strong><\/li>\n
- Clear data governance structure<\/strong><\/li>\n
- Encryption everywhere<\/strong><\/li>\n
- Audit trails and reporting<\/strong><\/li>\n<\/ul>\n
If a CDP treats compliance like an afterthought, be careful.<\/p>\n
Regulation is only getting stricter. More states. More countries. More rules.<\/p>\n
A privacy-first CDP protects you from future headaches.<\/p>\n
\nWhy Privacy Controls Are Good for Business<\/strong><\/h2>\nSome companies see privacy as a burden. That is outdated thinking.<\/p>\n
Privacy builds trust. Trust builds loyalty. Loyalty builds revenue.<\/p>\n
Customers are smarter today. They ask questions like:<\/p>\n
Segment is like a central nervous system for customer data. It collects data from websites, mobile apps, and servers. Then it sends that clean data to other tools.<\/p>\n
But here is where it gets interesting. Segment takes privacy seriously.<\/p>\n
Privacy and Compliance Features<\/em><\/h3>\n\n- Privacy Portal:<\/strong> Manage data subject requests easily.<\/li>\n
- Consent tracking:<\/strong> Track user consent across channels.<\/li>\n
- Data residency options:<\/strong> Store data in specific regions.<\/li>\n
- Automatic data classification:<\/strong> Identify sensitive data quickly.<\/li>\n<\/ul>\n
If someone asks, \u201cDelete my data,\u201d Segment helps you respond fast. That is critical for GDPR and CCPA compliance.<\/p>\n
Another big win? Segment allows teams to control what data gets collected in the first place. That means less risk.<\/p>\n
Simple idea:<\/em> Collect only what you need. Protect what you collect.<\/p>\n
\n2. Salesforce Data Cloud<\/strong><\/h2>\nBest for:<\/strong> Enterprises already using Salesforce.<\/p>\nSalesforce Data Cloud (formerly Customer 360 Audiences) brings all customer data together inside the Salesforce ecosystem.<\/p>\n
If your sales, marketing, and service teams already live in Salesforce, this feels natural.<\/p>\n
Privacy and Compliance Features<\/em><\/h3>\n\n- Built-in consent management:<\/strong> Track opt-ins and opt-outs.<\/li>\n
- Data governance framework:<\/strong> Control who sees what.<\/li>\n
- Field-level security:<\/strong> Hide sensitive data from certain users.<\/li>\n
- Encryption:<\/strong> Protect data at rest and in transit.<\/li>\n<\/ul>\n
Salesforce also provides tools to automate compliance workflows. For example:<\/p>\n
\n- Automatically flag sensitive fields<\/li>\n
- Set data retention policies<\/li>\n
- Monitor access logs<\/li>\n<\/ul>\n
Large organizations love this structure. It reduces chaos. It improves accountability.<\/p>\n
Think of it as a high-security office building.<\/em> Not everyone gets access to every room.<\/p>\n\n
\n3. Tealium AudienceStream CDP<\/strong><\/h2>\nBest for:<\/strong> Businesses that want real-time data activation with tight privacy controls.<\/p>\nTealium has been in the data game for years. It is well known for tag management. Its CDP builds on that expertise.<\/p>\n
What makes Tealium stand out? Real-time action. Data flows instantly. Profiles update instantly. Decisions happen instantly.<\/p>\n
And yes. Privacy is built into that speed.<\/p>\n
Privacy and Compliance Features<\/em><\/h3>\n\n- Consent Manager:<\/strong> Capture and enforce user consent preferences.<\/li>\n
- DataAccess module:<\/strong> Handle subject access and deletion requests.<\/li>\n
- Granular data controls:<\/strong> Define what data can be activated.<\/li>\n
- Global privacy framework support:<\/strong> GDPR, CCPA, LGPD, and more.<\/li>\n<\/ul>\n
Tealium also allows businesses to suppress data activation if consent is missing. That is huge.<\/p>\n
No consent? No personalization. It is that simple.<\/p>\n
This helps brands build trust. And trust is priceless.<\/p>\n
\n4. Adobe Real-Time CDP<\/strong><\/h2>\nBest for:<\/strong> Large brands focused on advanced personalization.<\/p>\nAdobe Real-Time CDP is part of Adobe Experience Cloud. It is powerful. It is sophisticated. And yes, it is privacy-aware.<\/p>\n
This platform focuses heavily on known and pseudonymous profiles. That balance helps marketers target effectively without overstepping privacy boundaries.<\/p>\n
Privacy and Compliance Features<\/em><\/h3>\n\n- Data governance labels:<\/strong> Tag sensitive fields.<\/li>\n
- Usage policies:<\/strong> Restrict how data can be used.<\/li>\n
- Consent enforcement:<\/strong> Automatically block non-compliant activation.<\/li>\n
- Audit logs:<\/strong> Track data lineage and usage.<\/li>\n<\/ul>\n
One standout feature is policy enforcement. If a marketer tries to activate restricted data, Adobe stops it.<\/p>\n
That is like having a built-in compliance officer watching every campaign.<\/p>\n\n
\nQuick Comparison Chart<\/strong><\/h2>\n\n\nPlatform<\/th>\n Best For<\/th>\n Consent Management<\/th>\n Data Subject Requests<\/th>\n Governance Controls<\/th>\n<\/tr>\n \nSegment<\/strong><\/td>\nFlexible integrations and developer teams<\/td>\n Yes<\/td>\n Privacy Portal<\/td>\n Data classification and regional storage<\/td>\n<\/tr>\n \nSalesforce Data Cloud<\/strong><\/td>\nLarge enterprises in Salesforce ecosystem<\/td>\n Yes<\/td>\n Automated workflows<\/td>\n Role and field level security<\/td>\n<\/tr>\n \nTealium<\/strong><\/td>\nReal-time engagement<\/td>\n Yes<\/td>\n DataAccess module<\/td>\n Granular activation controls<\/td>\n<\/tr>\n \nAdobe Real-Time CDP<\/strong><\/td>\nAdvanced personalization at scale<\/td>\n Yes<\/td>\n Integrated compliance tools<\/td>\n Policy enforcement and governance labels<\/td>\n<\/tr>\n<\/table>\n
\nWhat Makes a CDP Truly Privacy-First?<\/strong><\/h2>\nHere are a few green flags to look for:<\/p>\n
\n- Built-in consent management<\/strong><\/li>\n
- Easy data deletion workflows<\/strong><\/li>\n
- Clear data governance structure<\/strong><\/li>\n
- Encryption everywhere<\/strong><\/li>\n
- Audit trails and reporting<\/strong><\/li>\n<\/ul>\n
If a CDP treats compliance like an afterthought, be careful.<\/p>\n
Regulation is only getting stricter. More states. More countries. More rules.<\/p>\n
A privacy-first CDP protects you from future headaches.<\/p>\n
\nWhy Privacy Controls Are Good for Business<\/strong><\/h2>\nSome companies see privacy as a burden. That is outdated thinking.<\/p>\n
Privacy builds trust. Trust builds loyalty. Loyalty builds revenue.<\/p>\n
Customers are smarter today. They ask questions like:<\/p>\n
If someone asks, \u201cDelete my data,\u201d Segment helps you respond fast. That is critical for GDPR and CCPA compliance.<\/p>\n
Another big win? Segment allows teams to control what data gets collected in the first place. That means less risk.<\/p>\n
Simple idea:<\/em> Collect only what you need. Protect what you collect.<\/p>\n Best for:<\/strong> Enterprises already using Salesforce.<\/p>\n Salesforce Data Cloud (formerly Customer 360 Audiences) brings all customer data together inside the Salesforce ecosystem.<\/p>\n If your sales, marketing, and service teams already live in Salesforce, this feels natural.<\/p>\n Salesforce also provides tools to automate compliance workflows. For example:<\/p>\n Large organizations love this structure. It reduces chaos. It improves accountability.<\/p>\n Think of it as a high-security office building.<\/em> Not everyone gets access to every room.<\/p>\n Best for:<\/strong> Businesses that want real-time data activation with tight privacy controls.<\/p>\n Tealium has been in the data game for years. It is well known for tag management. Its CDP builds on that expertise.<\/p>\n What makes Tealium stand out? Real-time action. Data flows instantly. Profiles update instantly. Decisions happen instantly.<\/p>\n And yes. Privacy is built into that speed.<\/p>\n Tealium also allows businesses to suppress data activation if consent is missing. That is huge.<\/p>\n No consent? No personalization. It is that simple.<\/p>\n This helps brands build trust. And trust is priceless.<\/p>\n Best for:<\/strong> Large brands focused on advanced personalization.<\/p>\n Adobe Real-Time CDP is part of Adobe Experience Cloud. It is powerful. It is sophisticated. And yes, it is privacy-aware.<\/p>\n This platform focuses heavily on known and pseudonymous profiles. That balance helps marketers target effectively without overstepping privacy boundaries.<\/p>\n One standout feature is policy enforcement. If a marketer tries to activate restricted data, Adobe stops it.<\/p>\n That is like having a built-in compliance officer watching every campaign.<\/p>\n Here are a few green flags to look for:<\/p>\n If a CDP treats compliance like an afterthought, be careful.<\/p>\n Regulation is only getting stricter. More states. More countries. More rules.<\/p>\n A privacy-first CDP protects you from future headaches.<\/p>\n Some companies see privacy as a burden. That is outdated thinking.<\/p>\n Privacy builds trust. Trust builds loyalty. Loyalty builds revenue.<\/p>\n Customers are smarter today. They ask questions like:<\/p>\n
\n2. Salesforce Data Cloud<\/strong><\/h2>\n
Privacy and Compliance Features<\/em><\/h3>\n
\n
\n
\n
\n3. Tealium AudienceStream CDP<\/strong><\/h2>\n
Privacy and Compliance Features<\/em><\/h3>\n
\n
\n4. Adobe Real-Time CDP<\/strong><\/h2>\n
Privacy and Compliance Features<\/em><\/h3>\n
\n
\n
\nQuick Comparison Chart<\/strong><\/h2>\n
\n
\n Platform<\/th>\n Best For<\/th>\n Consent Management<\/th>\n Data Subject Requests<\/th>\n Governance Controls<\/th>\n<\/tr>\n \n Segment<\/strong><\/td>\n Flexible integrations and developer teams<\/td>\n Yes<\/td>\n Privacy Portal<\/td>\n Data classification and regional storage<\/td>\n<\/tr>\n \n Salesforce Data Cloud<\/strong><\/td>\n Large enterprises in Salesforce ecosystem<\/td>\n Yes<\/td>\n Automated workflows<\/td>\n Role and field level security<\/td>\n<\/tr>\n \n Tealium<\/strong><\/td>\n Real-time engagement<\/td>\n Yes<\/td>\n DataAccess module<\/td>\n Granular activation controls<\/td>\n<\/tr>\n \n Adobe Real-Time CDP<\/strong><\/td>\n Advanced personalization at scale<\/td>\n Yes<\/td>\n Integrated compliance tools<\/td>\n Policy enforcement and governance labels<\/td>\n<\/tr>\n<\/table>\n
\nWhat Makes a CDP Truly Privacy-First?<\/strong><\/h2>\n
\n
\nWhy Privacy Controls Are Good for Business<\/strong><\/h2>\n