{"id":1054,"date":"2020-05-20T09:00:56","date_gmt":"2020-05-20T09:00:56","guid":{"rendered":"https:\/\/resizemyimg.com\/blog\/?p=1054"},"modified":"2022-02-23T10:57:25","modified_gmt":"2022-02-23T10:57:25","slug":"elements-of-an-outreach-email","status":"publish","type":"post","link":"https:\/\/resizemyimg.com\/blog\/elements-of-an-outreach-email\/","title":{"rendered":"5 Elements of a Proper Outreach Email (AKA How To Ask for Those Backlinks You Need)"},"content":{"rendered":"<p>In the past decade, marketing got revolutionized with dozens of new different approaches and levels. You can generate more traffic and promote your content through so many channels that you basically can\u2019t run out of ideas\u2014going from social media, through forums, comments, podcasts, <a href=\"https:\/\/superbthemes.com\/wordpress-technology-websites-that-accepts-guest-posts\/\">guest posts<\/a>, with the help of other bloggers, influencers, and so on and on.\u00a0They work, no doubt about it.<\/p>\n<div class=\"block-tweet fancy-corners\"><p><a target=\"_blank\" class=\"skip-external-link\" title=\"Click to tweet!\" href=\"https:\/\/twitter.com\/share?via=webfactoryltd&url=https%3A%2F%2Fresizemyimg.com%2Fblog%2Felements-of-an-outreach-email%2F&hashtags&text=There+is+simply+no+method+that+can+compare+to+the+ultimate+marketing+tool+that+will+ace+the+results+and+is+always+one+step+ahead+of+the+others+%E2%80%93+email+marketing.\">There is simply no method that can compare to the ultimate marketing tool that will ace the results and is always one step ahead of the others \u2013 email marketing.<span>Click to tweet<\/span><\/a><\/p><\/div>\n<p>A good chunk of people believe that promoting your content through emails is an outdated method reserved for the old folks, but professionals that dominate the game know how crucial it is to capitalize on this digital gem.<\/p>\n<h2>Why Email Marketing?<\/h2>\n<p>Still suspicious about its actual value? Let me throw a few stats your way to get a more clear perspective on what email marketing has to offer:<\/p>\n<ul>\n<li>Active email accounts are expected to hit 5.6 billion by 2019 (Statista)<\/li>\n<li>73 percent of millennials prefer communications from businesses to come via email (Adestra)<\/li>\n<li>80% of business professionals believe that email marketing increases customer retention (Emarsys)<\/li>\n<li>59% of respondents say marketing emails influence their purchase decisions (SaleCycle)<\/li>\n<li>Marketers who used segmented campaigns noted as much as a 760% increase in revenue (Campaign Monitor)<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-990\" src=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/04\/Depositphotos_92615224_xl-2015-scaled.jpg\" alt=\"Why Email Marketing\" width=\"2400\" height=\"1200\" srcset=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/04\/Depositphotos_92615224_xl-2015-scaled.jpg 2400w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/04\/Depositphotos_92615224_xl-2015-300x150.jpg 300w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/04\/Depositphotos_92615224_xl-2015-1024x512.jpg 1024w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/04\/Depositphotos_92615224_xl-2015-575x288.jpg 575w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/04\/Depositphotos_92615224_xl-2015-768x384.jpg 768w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/04\/Depositphotos_92615224_xl-2015-1536x768.jpg 1536w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/04\/Depositphotos_92615224_xl-2015-2048x1024.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/p>\n<p>And that&#8217;s just scratching the surface when it comes to facts that are wrapped around promoting your services through email <a href=\"https:\/\/snov.io\/glossary\/outreach-marketing\/\">outreach marketing<\/a> and newsletters. The audience is colossal, the users actually pay attention to what pops into their inbox, and it legitimately brings results, which leads us to the conclusion that it <strong>must be exploited. <\/strong>Again, we reach a new branching considering that there are numerous <a href=\"https:\/\/monday.com\/templates\/quarterly-objectives\">objectives you might want to achieve<\/a> through this approach, but let\u2019s shift our focus towards <a href=\"https:\/\/breaklineagency.com\/how-to-ethically-scale-your-link-building-to-20-guest-posts-a-month\/\"><strong>link building <\/strong><\/a>in this instance.<\/p>\n<h2>Link Building<\/h2>\n<p>You aren&#8217;t really familiar with this technique? It&#8217;s okay, let\u2019s break it down. <strong>Backlinks <\/strong>are links that take you from one website to another. In a more simplified manner, when you feature someone\u2019s link on your own website, they have a backlink from you and vice versa \u2013 if someone features a link of your website on their own, you have a backlink from them. As it usually happens, the simplest things can offer the most extraordinary results, and boy oh boy are backlinks a treat.<\/p>\n<div class=\"fancy-corners\"><p>It\u2019s obvious that when you get featured on a website, you get access to a whole new spectrum of users, ready to check out your awesome content. <\/p>\n<\/div>\n<p>But that\u2019s just the tip of the iceberg because by generating backlinks, you get insane value with:<\/p>\n<ul>\n<li>Better search engine indexing<\/li>\n<li>An increase in your page and domain authority<\/li>\n<li>Better branding of your product<\/li>\n<li>Higher discoverability<\/li>\n<\/ul>\n<p>And that is why everyone is crazy about them and give their maximum effort to generate as many as possible. Email outreach and backlinks go hand in hand since they complement each other so beautifully. But how do you approach potential collaborators? You\u2019ve tried before but failed to land a deal? You just don\u2019t know where to start and how to affect it? We\u2019ll end that right now and make sure that your next email is refined with confidence and success with these five<strong> elements of a proper outreach email:<\/strong><\/p>\n<h3>1. Keep it concise, short, and effective.<\/h3>\n<p>If you are a busy person (and I know you are), how much time can you devote to a single email? Less than two minutes is a blessing, and the sooner it gets crossed from your task list, the better. Long emails are simply not fun; therefore, when you have to deal with those, it\u2019s honestly taking away your time and energy, which encourages the decision to ignore them if they are not of vital importance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1055\" src=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/person-holding-chocolate-cupcake-with-cherry-topping-724022-scaled.jpg\" alt=\"Short and Sweet\" width=\"2560\" height=\"1920\" srcset=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/person-holding-chocolate-cupcake-with-cherry-topping-724022-scaled.jpg 1600w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/person-holding-chocolate-cupcake-with-cherry-topping-724022-300x225.jpg 300w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/person-holding-chocolate-cupcake-with-cherry-topping-724022-1024x768.jpg 1024w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/person-holding-chocolate-cupcake-with-cherry-topping-724022-575x431.jpg 575w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/person-holding-chocolate-cupcake-with-cherry-topping-724022-768x576.jpg 768w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/person-holding-chocolate-cupcake-with-cherry-topping-724022-1536x1152.jpg 1536w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/person-holding-chocolate-cupcake-with-cherry-topping-724022-2048x1536.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>Scale that up to a large company that you are trying to pitch, and it\u2019s clear \u2013 if you overcomplicate it, you are crossed out without firing a real shot. That\u2019s why you need to keep it short, display the benefits and quality that you can offer, stand out from the crowd, and conclude as soon as possible. In addition, the title of the email should be a bit more extensive, optimally around 50 characters.<\/p>\n<p>Give them a precise introduction on why you are writing to \u201ebait\u201c them into opening the email, and when the content inside the email is simple and direct \u2013 who wouldn\u2019t want to read it?<\/p>\n<h3>2. Ditch the templates<\/h3>\n<p>One of the most common traps that you can get your foot stuck in is the template. It\u2019s practical, simple, straightforward, and it can be distributed to hundreds of bloggers, which makes it the perfect tool for your email outreach plans. That might sound remarkable in theory, but in practice, it\u2019s the complete opposite.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1056\" src=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/focus-photo-of-yellow-paper-near-trash-can-850216-scaled.jpg\" alt=\"Ditch the templates\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/focus-photo-of-yellow-paper-near-trash-can-850216-scaled.jpg 1800w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/focus-photo-of-yellow-paper-near-trash-can-850216-300x200.jpg 300w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/focus-photo-of-yellow-paper-near-trash-can-850216-1024x683.jpg 1024w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/focus-photo-of-yellow-paper-near-trash-can-850216-575x383.jpg 575w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/focus-photo-of-yellow-paper-near-trash-can-850216-768x512.jpg 768w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/focus-photo-of-yellow-paper-near-trash-can-850216-1536x1024.jpg 1536w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/focus-photo-of-yellow-paper-near-trash-can-850216-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>You are reaching out to people that have experience in those types of things and templates will be easily recognized (especially since they receive dozens of those <strong>daily<\/strong>), which gives away the fact that you didn\u2019t put any effort in <a href=\"\/blog\/best-email-signature-generators\/\">personalizing the message<\/a>, rather just filled out a few fields and threw it their way. In addition, templates make the message look generic and plain, and as such, not very appealing to read. Keep it original and cook up something unique that will drastically improve your chances of getting the job done.<\/p>\n<h3>3. Land the timing<\/h3>\n<p>The concoction of timing is mixed with a pinch of luck, but it\u2019s still very important to monitor and lurk for an opportunity. You might have a staggering offer that the recipient would love to accept, but it\u2019s simply not possible at the moment. On the other hand, if you strike at a more convenient hour, the deal will most likely be sealed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1059\" src=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/london-new-york-tokyo-and-moscow-clocks-48770-scaled.jpg\" alt=\"Mind the time\" width=\"2560\" height=\"1811\" srcset=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/london-new-york-tokyo-and-moscow-clocks-48770-scaled.jpg 1696w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/london-new-york-tokyo-and-moscow-clocks-48770-300x212.jpg 300w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/london-new-york-tokyo-and-moscow-clocks-48770-1024x724.jpg 1024w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/london-new-york-tokyo-and-moscow-clocks-48770-575x407.jpg 575w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/london-new-york-tokyo-and-moscow-clocks-48770-768x543.jpg 768w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/london-new-york-tokyo-and-moscow-clocks-48770-1536x1086.jpg 1536w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/london-new-york-tokyo-and-moscow-clocks-48770-2048x1448.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>In some instances, you just have to go for it, but being a little more patient can pay off big time. Look for an opening \u2013 a promotion, website launch, projects, and capitalize on those opportunities since you will be the one that has the upper hand.<\/p>\n<h3>4. Call to action<\/h3>\n<p>The person you contacted digs the general idea and wants to proceed; did you give them the opportunity to do so? You want to arrange a meeting, make a phone call, keep it on emails\u2026what are we supposed to do now? The vibe of \u201eI never got this far, so I have no idea what to do next\u201c won\u2019t suit you well, I can guarantee that! You need to be precise and display exactly what you want.<\/p>\n<div class=\"fancy-corners\"><p>Evoke enthusiasm, give them insights on your idea, explain why it will be beneficial for both parties, provide a link, and be confident.<\/p>\n<\/div>\n<p>You don\u2019t want to come out as insecure or desperate, but as someone that possesses success and is ready to pass it on.<\/p>\n<h3>5. Don\u2019t be shy to follow up.<\/h3>\n<p>As we stated, the people that you are contacting are packed with tasks and ideas which limit their time for pitches from digital strangers. You might be their next big thing, but they just didn\u2019t catch your email; they didn\u2019t have time to read it and forgot about it later\u2026there are various reasons for you not being noticed and not because of the content at all, but out of pure coincidence. But a follow up could turn everything around.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1058\" src=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/black-iphone-7-on-brown-table-699122-scaled.jpg\" alt=\"Don't be shy to follow up\" width=\"2560\" height=\"1883\" srcset=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/black-iphone-7-on-brown-table-699122-scaled.jpg 1631w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/black-iphone-7-on-brown-table-699122-300x221.jpg 300w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/black-iphone-7-on-brown-table-699122-1024x753.jpg 1024w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/black-iphone-7-on-brown-table-699122-575x423.jpg 575w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/black-iphone-7-on-brown-table-699122-768x565.jpg 768w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/black-iphone-7-on-brown-table-699122-1536x1130.jpg 1536w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/black-iphone-7-on-brown-table-699122-2048x1506.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>A vast majority of users (about 70% of them) give up after sending the first email and don\u2019t get a response. The communication ends there; therefore just by sending a follow-up email, you can get an advantage that is almost unfair and obligatory to capitalize, especially since your chances of getting a response become <strong>65% higher<\/strong> by sending just one follow up email! You can use an approach of added value or build trust; you can even change the channel of communication (Twitter, LinkedIn, or Facebook), but always remind of the initial pitch.<\/p>\n<h2>In conclusion<\/h2>\n<p>Writing an outreach email may be a challenging task, but the results of your attempts may vary drastically based on your approach. Pitching for anything valuable requires patience, devotion, and readiness to both fail and hit it big. By following these rules, your chances of getting a response of affirmation get significantly higher, and with your content ready to be offered\u2026the only thing left to do is to start typing!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the past decade, marketing got revolutionized with dozens of new different approaches and levels. You can generate more traffic and promote your content through so many channels that you basically can\u2019t run out of ideas\u2014going from social media, through forums, comments, podcasts, <a href=\"https:\/\/superbthemes.com\/wordpress-technology-websites-that-accepts-guest-posts\/\">guest posts<\/a>, with the help of other bloggers, influencers, and so on and on.\u00a0They work, no doubt about it. <\/p>\n<p class=\"read-more-container\"><a href=\"https:\/\/resizemyimg.com\/blog\/elements-of-an-outreach-email\/\" class=\"read-more button\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Elements of a Proper Outreach Email (AKA How To Ask for Those Backlinks You Need)<\/title>\n<meta name=\"description\" content=\"Getting your page to rank better requires you to have a lot of backlinks. Still, how do you get them? Here are some key elements to proper outreach email!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resizemyimg.com\/blog\/elements-of-an-outreach-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Elements of a Proper Outreach Email (AKA How To Ask for Those Backlinks You Need)\" \/>\n<meta property=\"og:description\" content=\"Getting your page to rank better requires you to have a lot of backlinks. Still, how do you get them? Here are some key elements to proper outreach email!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/resizemyimg.com\/blog\/elements-of-an-outreach-email\/\" \/>\n<meta property=\"og:site_name\" content=\"Resize my Image Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webfactoryltd\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-20T09:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-23T10:57:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/outreach-email-elements.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"gordan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webfactoryltd\" \/>\n<meta name=\"twitter:site\" content=\"@webfactoryltd\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"gordan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/resizemyimg.com\/blog\/elements-of-an-outreach-email\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/resizemyimg.com\/blog\/elements-of-an-outreach-email\/\"},\"author\":{\"name\":\"gordan\",\"@id\":\"https:\/\/resizemyimg.com\/blog\/#\/schema\/person\/6b80bbcf3f1d17805d134728bd589c22\"},\"headline\":\"5 Elements of a Proper Outreach Email (AKA How To Ask for Those Backlinks You Need)\",\"datePublished\":\"2020-05-20T09:00:56+00:00\",\"dateModified\":\"2022-02-23T10:57:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/resizemyimg.com\/blog\/elements-of-an-outreach-email\/\"},\"wordCount\":1417,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/resizemyimg.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/resizemyimg.com\/blog\/elements-of-an-outreach-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/outreach-email-elements.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/resizemyimg.com\/blog\/elements-of-an-outreach-email\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/resizemyimg.com\/blog\/elements-of-an-outreach-email\/\",\"url\":\"https:\/\/resizemyimg.com\/blog\/elements-of-an-outreach-email\/\",\"name\":\"5 Elements of a Proper Outreach Email (AKA How To Ask for Those Backlinks You Need)\",\"isPartOf\":{\"@id\":\"https:\/\/resizemyimg.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/resizemyimg.com\/blog\/elements-of-an-outreach-email\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/resizemyimg.com\/blog\/elements-of-an-outreach-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/05\/outreach-email-elements.jpg\",\"datePublished\":\"2020-05-20T09:00:56+00:00\",\"dateModified\":\"2022-02-23T10:57:25+00:00\",\"description\":\"Getting your page to rank better requires you to have a lot of backlinks. 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