{"id":1231,"date":"2020-06-23T20:49:02","date_gmt":"2020-06-23T20:49:02","guid":{"rendered":"https:\/\/resizemyimg.com\/blog\/?p=1231"},"modified":"2021-09-02T11:29:26","modified_gmt":"2021-09-02T11:29:26","slug":"increase-e-commerce-conversion-rates","status":"publish","type":"post","link":"https:\/\/resizemyimg.com\/blog\/increase-e-commerce-conversion-rates\/","title":{"rendered":"How Website Design and Content Strategy Increase E-commerce Conversion Rates"},"content":{"rendered":"<p>Some eCommerce store owners think that the quality of their products is the only thing that influences their conversion rates. While this is a contributing factor, there are many other things that affect how website visitors see your store and decide whether or not they want to purchase something from it. This includes how your website looks, ease of navigation, the\u00a0<a href=\"https:\/\/redstagfulfillment.com\/3pl-services\/\">3PL fulfillment company<\/a>\u00a0you work with, and more.<\/p>\n<div class=\"block-tweet fancy-corners\"><p><a target=\"_blank\" class=\"skip-external-link\" title=\"Click to tweet!\" href=\"https:\/\/twitter.com\/share?via=webfactoryltd&url=https%3A%2F%2Fresizemyimg.com%2Fblog%2Fincrease-e-commerce-conversion-rates%2F&hashtags&text=Did+you+know+that+great+%23webdesign+and+%23content+strategy+majorly+increase+e-commerce+%23conversion+rates%3F+Learn+how+in+this+informative+article%21\">Did you know that great #webdesign and #content strategy majorly increase e-commerce #conversion rates? Learn how in this informative article!<span>Click to tweet<\/span><\/a><\/p><\/div>\n<p>For instance, you can\u2019t sell anything if your store doesn\u2019t impress people. By the way, did you know that <a href=\"https:\/\/www.webfx.com\/blog\/web-design\/website-statistics-2020\/\">94% of first impressions<\/a> are related to your site\u2019s design? And once you bring people in with great web design, you need to impress them with your content strategy.<\/p>\n<p>This means that you have two very important things to think about before website visitors even move on to the products you\u2019re selling.<\/p>\n<h2>Web design<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1237 aligncenter\" src=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/gray-laptop-computer-showing-html-code-scaled.jpg\" alt=\"Laptop showing HTML\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/gray-laptop-computer-showing-html-code-scaled.jpg 1800w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/gray-laptop-computer-showing-html-code-300x200.jpg 300w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/gray-laptop-computer-showing-html-code-1024x683.jpg 1024w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/gray-laptop-computer-showing-html-code-575x383.jpg 575w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/gray-laptop-computer-showing-html-code-768x512.jpg 768w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/gray-laptop-computer-showing-html-code-1536x1024.jpg 1536w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/gray-laptop-computer-showing-html-code-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>When you\u2019re creating your eCommerce store, keep in mind that if you don\u2019t think about conversion-focused web design in time, you probably won\u2019t find much success. There are a lot of elements that go into <a href=\"https:\/\/www.digitalsilk.com\/web-design-company\">great web design<\/a>, and you need to make sure you incorporate all of them.<\/p>\n<h3><strong>Easy navigation<\/strong><\/h3>\n<p>Whenever people see overly-complicated website navigation, in most cases they will rather leave the website than try to find their way through the confusing elements. Remember that people who shop online do it because of the convenience, so it\u2019s in your best interest to provide them with easy navigation.<\/p>\n<p>Some tips for simple navigation include:<\/p>\n<ul>\n<li>Making the search bar noticeable and prominently displayed on your homepage.<\/li>\n<li>Keeping the main navigation bar that includes parent categories at the top of the page.<\/li>\n<li>Using the hover method to include specific subcategories.<\/li>\n<li>Making sure navigation is smooth on both mobile and desktop devices.<\/li>\n<\/ul>\n<h3><strong>Reduce the number of choices<\/strong><\/h3>\n<p>If your website visitors are faced with a high number of options as soon as they land on your homepage, it will take them more time to make a decision.<\/p>\n<div class=\"fancy-corners\"><p>The best way to encourage users to make a decision is to suggest a course of action when they are faced with overwhelming choices.<\/p>\n<\/div>\n<p>For instance, instead of putting ten or twenty products on your homepage, display just one that is your most popular and highest-selling item. If the person likes what they see, they will explore your website further, just don\u2019t overwhelm them with choices right away.<\/p>\n<h3><strong>Include white space between design elements<\/strong><\/h3>\n<p>White space, also known as negative space, is an essential design principle. This term signifies the area which is free from elements such as images and text. Don\u2019t be fooled by the name, it doesn\u2019t necessarily need to be white, as the background can be any color.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1234 aligncenter\" src=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/prototypes.jpg\" alt=\"Web design prototype\" width=\"2400\" height=\"1600\" srcset=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/prototypes.jpg 1800w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/prototypes-300x200.jpg 300w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/prototypes-1024x683.jpg 1024w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/prototypes-575x383.jpg 575w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/prototypes-768x512.jpg 768w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/prototypes-1536x1024.jpg 1536w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/prototypes-2048x1365.jpg 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/p>\n<p>White space is the embodiment of the term \u201cless is more\u201d and it\u2019s significant because it allows you to enhance important elements on a page and avoid meaningless clutter. By utilizing white space, you guide the website visitor\u2019s attention to where it needs to be.<\/p>\n<h3><strong>Compress your images<\/strong><\/h3>\n<p>A slow-loading website can kill your business, and the more a page takes to load, the chances of the website visitor completely leaving the website increases. If you want to boost conversions, you need to reduce page load times as much as possible, and one way to do it is by compressing <a href=\"https:\/\/resizemyimg.com\/blog\/how-to-enhance-images-with-text\/\">images<\/a>.<\/p>\n<h3><strong>Use contrasting colors to make elements stand out<\/strong><\/h3>\n<p>There is no \u201cone fits all\u201d system for choosing a color scheme for your website, as it depends on what kind of products you\u2019re selling and the type of audience you want to attract. You can read more about <a href=\"https:\/\/resizemyimg.com\/blog\/the-color-theory-psychology\/\">color theory<\/a> in order to learn how to use colors the right way.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1239 aligncenter\" src=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/yellow-balloon-on-blue-background.jpg\" alt=\"Yellow balloon on blue background \" width=\"1920\" height=\"1280\" srcset=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/yellow-balloon-on-blue-background.jpg 1800w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/yellow-balloon-on-blue-background-300x200.jpg 300w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/yellow-balloon-on-blue-background-1024x683.jpg 1024w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/yellow-balloon-on-blue-background-575x383.jpg 575w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/yellow-balloon-on-blue-background-768x512.jpg 768w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/yellow-balloon-on-blue-background-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>However, the one thing that is true for all websites is that the best way to make something stand out is by using contrasting colors. The most common use of this practice is making CTA buttons or pop-ups stand out much more than other elements so website visitors are drawn to them.<\/p>\n<h2>Content strategy<\/h2>\n<p>A good conversion-driven content strategy is the key to getting website visitors interested in your products. There are a few strategies that can help you have the best possible <a href=\"https:\/\/comingsoonwp.com\/check-quality-of-website-content-wordpress\/\">content<\/a> on your website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1244 aligncenter\" src=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/writing-on-laptop.jpg\" alt=\"Writing on a laptop\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/writing-on-laptop.jpg 1800w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/writing-on-laptop-300x200.jpg 300w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/writing-on-laptop-1024x683.jpg 1024w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/writing-on-laptop-575x383.jpg 575w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/writing-on-laptop-768x512.jpg 768w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/writing-on-laptop-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3><strong>Write great product descriptions<\/strong><\/h3>\n<p>When it comes to <a href=\"https:\/\/blog.3dcart.com\/how-to-write-online-product-descriptions-that-sell\">product descriptions<\/a>, the more content you include, the higher your chances for high sales conversion rates are. The content you write here needs to be as descriptive as possible and include the following elements:<\/p>\n<ul>\n<li>A very descriptive and accurate title<\/li>\n<li>Bullet points that highlight the product\u2019s key features<\/li>\n<li>The product name, brand, and its original description<\/li>\n<li>Technical specifications or size guide, depending on the product<\/li>\n<li>Recommendations for use and care<\/li>\n<li>All ingredients and components<\/li>\n<li>Reviews and ratings from previous customers<\/li>\n<\/ul>\n<p>Aside from this, you need to include quality keywords that appear in a natural way in your product description.<\/p>\n<h3><strong>Answer customer questions<\/strong><\/h3>\n<p>Most people type in questions directly into the search bar when they want to get information, and Google provides answers in a result box at the very top of the search results. This box is called <a href=\"https:\/\/www.namesilo.com\/blog\/marketing-tips\/google-featured-snippets-guide\">Google featured snippets<\/a> and it\u2019s very useful for bringing more traffic to your website.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1248 aligncenter\" src=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/frequently-asked-questions.jpg\" alt=\"Frequently asked questions\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/frequently-asked-questions.jpg 1800w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/frequently-asked-questions-300x200.jpg 300w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/frequently-asked-questions-1024x683.jpg 1024w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/frequently-asked-questions-575x383.jpg 575w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/frequently-asked-questions-768x512.jpg 768w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/frequently-asked-questions-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>The key to appearing in a featured snippet is to write conversion-oriented content that gives an informative response in great detail to questions your ideal audience is asking.<\/p>\n<p>The best way to accomplish this goal is to use trending keywords, write headers in question form, and answer how-to questions in list formats.<\/p>\n<h3><strong>Start a blog<\/strong><\/h3>\n<p>Blogs are a fantastic way to promote your products, educate your <a href=\"https:\/\/wpsauce.com\/gestures-that-customers-will-appreciate\/\">customers<\/a>, and improve your website\u2019s SEO. Blogging also helps you set yourself up as an expert in your industry by providing insightful information.<\/p>\n<div class=\"fancy-corners\"><p>Additionally, <a href=\"https:\/\/www.oberlo.com\/blog\/blogging-statistics\">60% of consumers<\/a> say blog posts are valuable in the early stages of the buying process so if you write insightful blog posts with powerful headlines, your conversion rates will surely improve.<\/p>\n<\/div>\n<p>An important thing to remember about blog posts and any other written content on your website is to include purchase-intent keywords. Write long-tail keywords to attract people who are already interested in your products but avoid keyword stuffing, as it can only diminish your blog\u2019s worth.<\/p>\n<h3><strong>Include testimonials and reviews<\/strong><\/h3>\n<p>When visitors are interested in your products based on their images and descriptions, they will probably still be hesitant about making a purchase. This happens because they can\u2019t be sure the products are legitimate. With so many internet scams, people are rightfully suspicious and careful about online shopping.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1251 aligncenter\" src=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/simley-faces-on-chalkboard.jpg\" alt=\"Smiley faces on chalkboard\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/simley-faces-on-chalkboard.jpg 1800w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/simley-faces-on-chalkboard-300x200.jpg 300w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/simley-faces-on-chalkboard-1024x683.jpg 1024w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/simley-faces-on-chalkboard-575x383.jpg 575w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/simley-faces-on-chalkboard-768x512.jpg 768w, https:\/\/resizemyimg.com\/blog\/wp-content\/uploads\/2020\/06\/simley-faces-on-chalkboard-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>Luckily, there is a way to put their mind at ease and that\u2019s with reviews and testimonials. When a business includes reviews on their website, it makes them seem trustworthy. The average consumer reads reviews for <a href=\"https:\/\/www.brightlocal.com\/resources\/online-reviews-statistics-2020\/\">13 minutes and 45 seconds<\/a> before making a purchasing decision.<\/p>\n<p>Testimonials are a powerful tool because they allow a potential buyer to see how another person benefited from your product or how it made their life easier. Also, make sure to include a picture of the customer next to their review, as that seems more genuine than just a block of text. You should also consider adding <a href=\"https:\/\/conversionskitchen.com\/trust-badges-generator\/\">trust badges<\/a> to your site.<\/p>\n<h2>Final thoughts<\/h2>\n<p>Whether your eCommerce store is missing good web design, a great content strategy, or both, it\u2019s hindering your chances of having high conversion rates. Luckily, now you know how to fix both of those issues so you can take your eCommerce store to the next level.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some eCommerce store owners think that the quality of their products is the only thing that influences their conversion rates. While this is a contributing factor, there are many other things that affect how website visitors see your store and decide whether or not they want to purchase something from it. This includes how your website looks, ease of navigation, the\u00a0<a href=\"https:\/\/redstagfulfillment.com\/3pl-services\/\">3PL fulfillment company<\/a>\u00a0you work with, and more. <\/p>\n<p class=\"read-more-container\"><a href=\"https:\/\/resizemyimg.com\/blog\/increase-e-commerce-conversion-rates\/\" class=\"read-more button\">Read more<\/a><\/p>\n","protected":false},"author":14,"featured_media":1256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Website Design and Content Strategy Increase E-commerce Conversion Rates<\/title>\n<meta name=\"description\" content=\"Website design and content strategy are very important factors in increasing e-commerce conversion rates. Why? We have the answers in this article!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/resizemyimg.com\/blog\/increase-e-commerce-conversion-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Website Design and Content Strategy Increase E-commerce Conversion Rates\" \/>\n<meta property=\"og:description\" content=\"Website design and content strategy are very important factors in increasing e-commerce conversion rates. Why? 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