{"id":1263,"date":"2020-06-27T13:58:29","date_gmt":"2020-06-27T13:58:29","guid":{"rendered":"https:\/\/resizemyimg.com\/blog\/?p=1263"},"modified":"2020-06-27T13:58:29","modified_gmt":"2020-06-27T13:58:29","slug":"a-b-testing-tools","status":"publish","type":"post","link":"https:\/\/resizemyimg.com\/blog\/a-b-testing-tools\/","title":{"rendered":"Best A\/B Testing Tools"},"content":{"rendered":"

Even the best web developers don\u2019t have all the knowledge nor can they apply the same strategy to different types of needs. It all depends on your audience or better said, their type of character. This is why it is important to experiment with different options and features, so you get feedback and see what works best for a certain type of workload.<\/p>\n

Basically what you need to do is, get to know your audience\/visitors and try to tailor the website towards their preference. After all, they are the ones who keep coming back and consume your content<\/a>, while also increasing your traffic rates and rankings.<\/p>\n

Want to improve your site and its content? #A\/B testing is the way to go! Try out these great A\/B testing #tools to get you started.Click to tweet<\/span><\/a><\/p><\/div>\n

With A\/B testing tools, you can optimize your WordPress site\u2019s design, copy, product, and also find solutions for all of your problems. Use different tools and test various options. Find out what works best and optimize your site\u2019s performance.<\/p>\n

How can you find out what people like best? Well, A\/B testing tools allow you to use a split testing process that draws a comparison between two (different) versions of web pages and determines which one performs better. In return, the process helps optimize your site, user experience<\/a>, and conversion rates.<\/p>\n

These tools have been around for quite some time and their popularity has been on the rise for a while now. Many big businesses rely on the statistics provided by these tools because they help them expand their business much quicker and more efficiently.<\/p>\n

In a nutshell, A\/B testing tools come in two types:<\/p>\n

Client-side<\/strong> \u2013 A\/B testing tools that instruct web browsers how to display a page. The page gets tagged with Javascript lines and upon loading the page, the Javascript contacts a back-office system to instruct the browser which content to display. The back-office system also tracks conversion rates.<\/p>\n

Server-side<\/strong> \u2013 A\/B testing tools that operate on the webserver. The page is compiled by the server and then delivered to the client\u2019s browser. When someone visits your site, a random test gets sent from the server and no modifications are made by the browser.<\/p>\n

Basically, client-side tools are a bit easier to use, allow a quicker execution, and come with a WYSIWYG editor. However, server-side tools are more flexible and a bit more powerful, which results in better performance as they don\u2019t have some of the weaknesses that client-side tools have.<\/p>\n<\/div>\n

For example, client-side tools are known to cause the \u201cflickering effect\u201d and\/or worse performance. And even though client-side tools offer a bit more speed when it comes to testing many different changes in a short time, server-side tools can do a lot more with less impact on the site\u2019s overall performance. Also, server-side tools give you more control and allow you to secure your site better.<\/p>\n

With those explanations out of the way, let’s dive into exploring the best A\/B testing tools!<\/p>\n

Optimizely<\/h2>\n

\"Optimizely\"<\/p>\n

Optimizely is a progressive delivery and digital experimentation platform designed for marketing teams. The A\/B and multi-page experimentation tools allow you to run numerous tests\/experiments on a single page at the same time.<\/p>\n

Since Optimizely offers more than just A\/B testing, you can also do testing on dynamic websites, ad campaigns, cookies, and even more. It helps optimize the experience across any platform as well as websites, backend code, mobile and conversational apps.<\/p>\n

Using Optimizely you can experiment with different UI variations and in return, optimize messaging, layouts and, forms on your site.<\/p>\n

Features<\/h3>\n