{"id":1705,"date":"2020-08-27T14:38:55","date_gmt":"2020-08-27T14:38:55","guid":{"rendered":"https:\/\/resizemyimg.com\/blog\/?p=1705"},"modified":"2023-08-14T15:09:01","modified_gmt":"2023-08-14T15:09:01","slug":"seo-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/resizemyimg.com\/blog\/seo-mistakes-to-avoid\/","title":{"rendered":"SEO for Dummies: Top Mistakes to Avoid"},"content":{"rendered":"

Some of the common hiccups when it comes to SEO is getting de-indexed or penalized by Google. Google, which is the most popular search engine, uses special tools to crawl and rank websites. However, not getting things right can get you in trouble or even shun away potential clients.<\/p>\n

Your #SEO is not doing well? Maybe you are making one of these mistakes!Click to tweet<\/span><\/a><\/p><\/div>\n

That\u2019s why you should always get things right. Among other things, you should avoid making the following common mistakes.<\/p>\n

Using Incorrect Keywords<\/h2>\n

\"Keywords<\/p>\n

Keywords are important components when it comes to implementing an SEO strategy. Thus, getting it right with your keyword research is vital. In particular, you should use the right keyword research tool.<\/p>\n

Using the right keywords<\/a> is the surest way of propelling your site to the first page of Google. With keywords, you have a tool that will help users find your site.<\/p>\n

Using the wrong keywords will bring the wrong customers to your site. However, the right keywords will bring you the right customers. So, focus on keywords that are related to your business.<\/p>\n

Go for keywords that fall within your business niche. Leverage on the power of research tools to mine the right keywords. The market is filled with numerous keyword tools. Do the research and ask for referrals. You will definitely get a keyword research tool that suits your explicit needs.<\/p>\n

Keyword Stuffing Is Toxic<\/h2>\n

According to SEO experts, keyword stuffing<\/a>, which involves overusing the same keywords in your content, won\u2019t generate results. Instead, it will kill your site\u2019s prospects of ranking high in Google.<\/p>\n

Remember, Google cannot be tricked. With this black-hat technique, you will go nowhere.<\/p>\n

Google has special tools that can fish out such techniques and even penalize you. So, if you are new to SEO<\/a> and you want quick results, this isn\u2019t the way to do it. Instead, focus on creating content<\/a> that naturally flows. Use your keywords naturally. Plus, consider using LSI keywords\u2014it\u2019s one of the best ways of avoiding keyword stuffing concerns.<\/p>\n

Not Using the Right Meta Descriptions<\/h2>\n

\"Person<\/p>\n

If you haven\u2019t been providing meta descriptions, you are doing your site a disservice. Remember, Google uses meta descriptions to know more about your content. Not using meta descriptions can actually harm your site. So, put more emphasis on meta descriptions which can be more thoroughly checked by using a meta description length checker<\/a>.<\/p>\n

For instance, if you are using WordPress, get a good SEO plugin<\/a>. Here, you will be entering your focus keywords in addition to meta descriptions for your posts. Plus, if you want to make your meta descriptions more engaging, consider including a call to action at the end of each piece.<\/p>\n

If you don\u2019t include meta descriptions in your content Google will take the first paragraph as your meta description.<\/p>\n

Not Making Your Content Mobile-Friendly<\/h2>\n

You are living in the digital era, right? Well, keep mobile in mind when creating content or designing your site. According to the stats, more and more people are turning to mobile to search for content.<\/p>\n

In particular, more than half of world searches are happening via mobile. Plus, the rate of penetration of mobile phones is impressive.<\/p>\n<\/div>\n

Thus, having mobile-friendly content is key.\u00a0 So, optimize for mobile. Work on page speed. Create a mobile-friendly site structure. Improve your site\u2019s overall design.<\/p>\n

Not Using a Sitemap<\/h2>\n

\"Man<\/p>\n

Google needs to know more about you to rank your site. Thus, leveraging on a sitemap is important.<\/p>\n

Defined as a tool that Google uses to understand your site, a sitemap is turning out to be an important aspect of SEO<\/a>. Among other things, it will know the most relevant keywords when it comes to your site. So, eliminate the guessing game. Tell Google the location of your XML sitemap.<\/p>\n

Google won\u2019t find difficulty locating the link to follow. It will have an easy time crawling your sitemap, reading your properties, and indexing your pages accordingly. So, if you want to rank on Google, consider submitting your site\u2019s sitemap to Google.<\/p>\n

Not Linking to Other Websites<\/h2>\n

Of course, Google is very strict when it comes to link building. However, this doesn\u2019t mean shunning the whole idea of link building.<\/p>\n

Being scared to link to another site is a huge mistake. The only thing Google wants you to do is to incorporate relevant links. It wants you to stay within the rules.<\/p>\n

Google isn\u2019t out to scare you from the whole idea of link building. So, consider linking to relevant sites. It offers your users the best experiences. Sometimes when you link to other sites, they will return the favor by linking back and naturally boosting your SEO. You might also want to consider hiring a link building agency<\/a> to build quality links.<\/p>\n

Not Proofreading Your Content<\/h2>\n

\"Woman<\/p>\n

Content readability is everything when it comes to ranking high on Google. So, failing to proofread any type of information you publish on your site is a huge mistake.<\/p>\n

Make your content easy to read. Proofread to remove all grammatical errors. Remember, customers are likely to stay away from sites with poor content.<\/p>\n

When Google notices that users are fleeing from your site, it won\u2019t index it. So, before publishing your content, read it again. Also, you can bring a proofreader on board. Remember, anybody can make mistakes. So, hiring a proofreader can make a huge difference.<\/p>\n

Creating Content that\u2019s Not Sharable<\/h2>\n

How will Google determine the usefulness of your content if you don\u2019t make it shareable? Through sharing, Google will measure its value and rank your site accordingly. And one of the best ways of making people share your content is making it easy to read and share.<\/p>\n

Add visible social sharing buttons. According to experts, social media link strength is considered a ranking factor by Google’s algorithm.<\/p>\n<\/div>\n

Google will determine the number of times your content is shared, tweeted, retweeted, liked, and posted. Frequently shared content will automatically lead to better search engine ranking.<\/p>\n

Other Mistakes<\/h2>\n

Also, avoid the following additional mistakes if you want your SEO strategy to register impressive results:<\/p>\n