Choosing the right logo maker can make a significant difference in branding a business or personal project effectively. With numerous tools available, both free and paid, selecting the ideal option without burning time or budget becomes essential. This article takes a closer look at ten of the most popular logo makers, compares their features, cost, and value for money, and helps determine which one stands out.
TL;DR
There are excellent tools in both free and paid categories for logo creation. If you’re looking for quick, easy, and quality results, Looka and Canva top the list. For completely free options, Hatchful and Ucraft offer user-friendly experiences. However, businesses needing full ownership and customization should consider investing in tools like Tailor Brands or Wix Logo Maker.
1. Canva (Free & Paid)
Canva is one of the most popular design tools online, and its logo maker is especially beginner-friendly. With a drag-and-drop interface, it allows users to start from scratch or use templates for quicker results.
- Pros: Easy to use, thousands of templates, free version sufficient for basic logos
- Cons: Less advanced customization, paid plans needed for high-res exports and commercial rights
- Best for: Small businesses, beginners, and social media brands
Price: Free, or from $12.99/month for Canva Pro
2. Looka (Paid)
Looka uses AI to generate logos based on a few user-provided preferences. It’s designed for people seeking fast and professional-looking logos without a graphic designer.
- Pros: AI-powered, includes branding assets, modern templates
- Cons: No fully free download, limited customization post-generation
- Best for: Entrepreneurs and startups that need brand kits
Price: From $20 one-time for logo download, up to $96/year for brand kit
3. Hatchful by Shopify (Free)
Hatchful is Shopify’s free logo maker that uses a questionnaire-based wizard to create simple logo designs for your business.
- Pros: Completely free, very easy for beginners
- Cons: Limited customization, less suitable for unique branding
- Best for: Side hustles, small online stores, temporary or initial logos
Price: Free
4. Tailor Brands (Paid)
Tailor Brands offers AI-generated logos and a full suite of brand tools. From websites to social media posts, it provides everything a business needs to maintain a cohesive identity.
- Pros: Full brand ecosystem, logo with vector files, user-friendly AI wizard
- Cons: No free logo download, monthly payments add up
- Best for: Businesses wanting consistent branding and tool integration
Price: From $12.99/month
5. Wix Logo Maker (Paid)
Wix Logo Maker is similar to Looka and Tailor Brands, offering an AI questionnaire-based logo generation tool. It integrates seamlessly with Wix website services.
- Pros: Integration with website builder, scalable logos, AI-assisted templates
- Cons: Not free, personalization is sometimes limited by templates
- Best for: Wix website users and small businesses building a full online presence
Price: One-time purchase from $20
6. Ucraft (Free)
Ucraft offers a completely free logo maker with exportable PNG files. Though minimalist in design functions, it’s helpful for those who need a quick and clean design.
- Pros: Fully free, simple vector-style logos, direct export
- Cons: Limited font and icon choices, not ideal for detailed logos
- Best for: Solopreneurs and hobbyists
Price: Free (with optional paid SVG exports at $7)
7. LogoMakr (Free & Paid)
LogoMakr is a web-based tool that lets users drag and drop shapes, fonts, and colors to create logos. There’s a DIY element for creatives who know what they want.
- Pros: Manual customization, free low-resolution download
- Cons: User interface can be messy, full rights require payment
- Best for: Creative users wanting fine control
Price: Free low-res, $19 for high-res and full rights
8. DesignEvo (Free & Paid)
DesignEvo provides over 10,000 templates and easy-to-navigate interface offering substantial flexibility for logo design.
- Pros: Wide range of templates, beginner-friendly, high-res exports
- Cons: Most valuable features locked behind paywall
- Best for: New businesses needing customizable and ready-made options
Price: Free low-res, from $24.99 for high-resolution versions
9. LogoMaker (Paid & Trial Version)
LogoMaker helps users generate logos after answering a few onboarding questions. It’s simplistic but effective for people who don’t wish to start from scratch.
- Pros: Fast generation, easy variation previews
- Cons: Limited font and design options, no free download
- Best for: Quickly testing multiple logo ideas
Price: Starts at $40 for full downloads
10. Placeit by Envato (Paid)
Placeit is a unique tool offering not only logos but also mockups, videos, and templates tailored for marketing campaigns. It’s aimed at content creators more than minimalist logo designs.
- Pros: Rich library of assets, perfect for YouTubers and small brands
- Cons: Focused more on style than uniqueness, subscription model
- Best for: Content creators and marketers
Price: $14.95/month or $89.69/year
Final Verdict: Which One Is Worth It?
The answer depends largely on your needs:
- Best Overall Experience: Canva — Its ease, templates, and brand tools make it a standout for many users.
- Best Free Option: Hatchful by Shopify — Offers good-looking logos without needing a dollar spent.
- Best for Full Branding Suites: Tailor Brands — Ideal for companies seeking more than just a logo.
- Best AI Assistance: Looka — Delivers personalized logos fast with decent quality.
FAQs
- Do free logo makers provide commercial rights?
- Not always. Some platforms let you download logos for free but don’t offer full ownership unless you pay.
- Is it worth paying for a logo instead of using a free one?
- Yes, if your brand is long-term or professional, a paid logo often ensures uniqueness, quality, and legal usage rights.
- Can I trademark my logo created by a logo maker?
- You can, but ensure that the platform grants full commercial usage and that your design is unique.