How to Use the Assumptive Close in Sales: Gong vs. Chorus.ai for Improving Win Rates
Use the assumptive close when the buyer has shown clear intent, then use Gong or Chorus.ai to prove whether your wording actually lifts win rates. The move works best near the end of a strong call, after pain, budget, timing, and next steps are clear. Gong has reported that successful discovery calls often include 11 to 14 targeted questions, which matters because the assumptive close falls flat when reps skip discovery [source: Gong].