Jame Miller 
Ever noticed that your website has lots of URLs pointing to the same content? That’s like having ten doors to the same room — confusing, right? This happens a lot with pagination and faceted navigation. If you’re scratching your head wondering what that is — don’t worry. We’re going to untangle it together, and we’re going to keep it fun and light!
Ever feel like website navigation is a maze? You click. You scroll. You wonder, “Where is what I need?” That’s exactly what we want to fix. Great navigation isn’t just about menus and links. It’s about understanding what your users are trying to do.
Ever wondered why that $4.99 burger feels cheaper than a $5 burger? Or why café menus have a $12 coffee just so the $6 one feels “reasonable”? That’s not math. That’s psychology. More specifically, it’s called price anchoring.
In today’s customer-centric business landscape, companies are continually seeking ways to deepen engagement and gather authentic feedback from their customers. One of the most powerful but often underused tools in this domain is the Customer Advisory Council (CAC). These councils bring together a handpicked group of customers to provide strategic insights, candid feedback, and collaborative ideation that can shape a company’s offerings, direction, and brand image.
Artificial Intelligence (AI) has revolutionized the way machines understand and process human language. At the core of many modern AI systems is the concept of embeddings. These dense vector representations translate textual or numerical data into a format that machine learning models can understand. Whether you’re building a recommendation engine, a chatbot, or a semantic search tool, choosing the right embedding model and dimensions can have a significant impact on performance.
Search engine optimization (SEO) has long been focused on visibility—getting traffic, growing rankings, and outpacing competitors in the search engine results pages (SERPs). While there’s undeniable value in driving organic traffic, a significant shift is taking place among high-performing revenue teams: they no longer settle for just visibility. Today, the most effective SEO strategies are built not only to attract clicks but to drive sales-qualified leads and close deals. This is the philosophy behind Sales-Led SEO.