Lucija

I used to write about games but now work on web development topics at WebFactory Ltd. I've studied e-commerce and internet advertising, and I'm skilled in WordPress and social media. I like design, marketing, and economics. Even though I've changed my job focus, I still play games for fun.
SEO on a Budget: Optimizing Images for Search Engines within Website Builders

SEO on a Budget: Optimizing Images for Search Engines within Website Builders

Optimizing images is crucial for improving your website’s visibility in image search results. Properly named image files and descriptive alt text allow search engines to understand an image’s content and determine if it’s relevant for a user’s query. This gives your images a better chance of ranking highly and being displayed in the image search results. Optimized images also enhance accessibility and the overall user experience on your site.

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Balancing Act: Tips for Students on Managing Work and Play

Balancing Act: Tips for Students on Managing Work and Play

Students are often caught up in the whirlwind of academia while striving to maintain a semblance of a social life and personal time. The interplay between meeting deadlines, participating in extra-curricular activities, and ensuring self-care mustn’t be overlooked. Achieving an optimal balance between work and play is pivotal for student’s mental well-being and academic progress. Below, we delve into effective strategies that help students strike this critical balance.

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The Role of Automation in E-commerce Marketing

The Role of Automation in E-commerce Marketing

As online markets grow, the complexity of e-commerce marketing evolves just as quickly. Selling online means adapting fast—not only keeping up with consumer behaviours but also guessing where the market’s headed next. Automation, especially in ad campaigns, is a key player in this fast-moving scene. Let’s dive into how automation is changing the game in e-commerce marketing, spotlighting the tools and tactics that are raising the bar.

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