Every individual and brand on Instagram wants to experience growth, which is why an Instagram growth strategy is important. If you’re new to this subject, you may be wondering what an Instagram growth strategy should consist of. Well, in this post, we’re going to give you all the information you need to develop an Instagram growth strategy that’s successful for your brand both in the short and long terms. So, without any further delay, let’s get started!
1. Post Engaging Content
Engaging content is at the forefront of what you need to include in your Instagram growth strategy. However, only posting engaging content isn’t enough. You’ve also got to be active in communicating with the people who engage with your posts.
For example, if someone leaves a comment or sends you Instagram DMs after being impressed by your post, you should immediately reply to them. This will help your brand develop a positive relationship with your audience in the long run.
2. Consistent Posting Schedule
The competition on Instagram is only growing fiercer. In such a scenario, you need to ensure that you’re posting frequently and consistently. Otherwise, your posts may never make their way to your target audience.
The best solution is to hire an Instagram growth service, which will schedule Instagram posts on your behalf, so your content is published at the best times.
3. Use Hashtags Wisely
On Instagram, hashtags play an important role in audiences finding the content they are looking for. While you can use a whopping 30 hashtags per post, we recommend you to use only 7 – 8. Additionally, you should ensure that your use of hashtags is relevant to your business.
Many influencers and brands used irrelevant hashtags simply to get more visibility in the past. However, Instagram punishes accounts that use irrelevant hashtags nowadays. So, whatever hashtags you use, make sure that they are relevant to your niche and your target audience.
4. Work With Influencers
Through influencers, you can tap into a huge audience. However, before you approach an influencer, you’ve got to do some research to ensure that the influencer you want to work with is authentic. These days, the cases of influencer fraud are on the rise on Instagram.
The best way to avoid this is to hire a reputed influencer marketing agency or platform like Ainfluencer to find ideal brand ambassadors. These companies boast a strong network of influencers who can take your brand to the next level. A long-term association with an influencer can also lead to the influencer becoming a brand ambassador for your business.
5. Do Giveaways
If you want to increase your follower count quickly, you should do a giveaway. In recent years, giveaways have benefited influencers and content creators not just on Instagram but also on other platforms.
These contests typically require participants to do basic things like following a page, writing a comment, or leaving a like. You can use an Instagram giveaway picker to select the winners.
6. Use All of Instagram’s Sharing Features
Instagram is now loaded with different features that allow you to post engaging content in various ways. For instance, if you want to publish short-form video content, you can do it through the platform’s Reels feature.
There’s also the Stories feature for creating colorful posts that disappear on their own after 24 hours. Recently, Instagram has also added a live stream feature that allows brands and influencers to communicate with their target audiences in real-time. So, use all these features and make the most of them.
Conclusion
Last but not least, your Instagram growth strategy should also include the services of a platform like Ainfluencer. It’s a platform that offers a diverse array of services that are meant to boost your marketing efforts on Instagram.
It is ideal for brands that are only beginning to find their feet on the platform. You can further accelerate growth by navigating users to your website and using a visitor tracking tool like WatchThemLive to understand their on-site behaviors.