Case Studies: How Agencies Scale Niche and Mass-Market Magazines
In an era increasingly dominated by digital content and instantaneous news cycles, the printed magazine may seem like an artifact of the past. However, magazines—both niche and mass-market—continue to hold significant value for consumers and advertisers alike. While print circulation may be declining, many titles are experiencing a renaissance through smart scaling strategies led by marketing and media agencies. These agencies offer bespoke solutions that help publications expand their reach, diversify revenue, and stay relevant in a competitive landscape.