Using BigQuery with GA4: Practical Recipes for Marketers
Google Analytics 4 (GA4) represents a significant shift in how marketers collect, analyze, and utilize data. Unlike its predecessor, Universal Analytics, GA4 is entirely event-based, which provides more flexibility—but also a steeper learning curve. When connected to Google BigQuery, GA4 unleashes a world of opportunity for marketers who want deeper insights, more advanced reporting, and automated workflows.