How to Find Product Market Fit Before Scaling Your Business
Scaling a business is exciting: more customers, more hiring, bigger campaigns, and the feeling that the market is finally opening up. But scaling too early is one of the fastest ways to turn a promising idea into an expensive lesson. Before you pour fuel on the fire, you need to know whether there is actually a fire to begin with. That is where product market fit comes in: the point where your product solves a real problem for a clearly defined group of people who are willing to use it, pay for it, and recommend it.