Customer Advisory: Building a Board for Feedback
In today’s customer-centric market, companies that listen closely to their customers gain a distinct competitive edge. It’s no longer enough to launch a product and hope for positive feedback — savvy businesses are actively building Customer Advisory Boards (CABs) to directly engage with their customers, validate strategies, and improve offerings. But setting up and running an effective Customer Advisory Board takes more than just inviting a few clients to a meeting. It involves thoughtful planning, clear objectives, and ongoing engagement.