Short answer: Use 1080 × 1350 px (4:5 portrait) for feed images on Instagram, Facebook and LinkedIn, and 1080 × 1920 px (9:16) for Stories and Reels. Use 1200 × 630 px for Facebook link previews and 1200 × 627 px for LinkedIn landscape posts. Square 1080 × 1080 px images still work everywhere if you want one file for all three.
Posting the wrong image size is one of the easiest ways to make a brand look careless. Faces get cropped, text disappears behind profile photos and uploads come out soft because the platform had to resize them. Each network also keeps changing its layouts, so a cheat sheet from two years ago is probably out of date.
This guide compares the main image sizes for Instagram, Facebook and LinkedIn, adds quick notes on X and Pinterest, and shows how to resize one image for all of them without losing quality.
Social media image sizes at a glance
|
Placement |
|
|
|
| Profile photo | 320 × 320 | 320 × 320 | 400 × 400 |
| Cover / banner | None | 851 × 315 | 1584 × 396 (personal), 1128 × 191 (company) |
| Feed portrait (4:5) | 1080 × 1350 | 1080 × 1350 | 1080 × 1350 |
| Feed square (1:1) | 1080 × 1080 | 1080 × 1080 | 1080 × 1080 |
| Feed landscape | 1080 × 566 | 1080 × 566 | 1200 × 627 |
| Link preview | Not applicable | 1200 × 630 | 1200 × 627 |
| Stories / Reels | 1080 × 1920 (9:16) | 1080 × 1920 (9:16) | Not available |
| Max image file size | 30 MB | 30 MB | 10 MB |
All sizes are in pixels. If you only remember one rule, remember this: 1080 px wide works on almost every platform, and 4:5 portrait takes up the most space in the mobile feed.
Instagram image sizes
Instagram supports square, portrait and landscape feed posts, but portrait at 1080 × 1350 px is the strongest default because it fills more of the screen. Stories and Reels use a full-screen 1080 × 1920 px canvas.
- Carousels: all slides must share one aspect ratio, and the first slide sets it for the whole post. Instagram now allows up to 20 slides.
- Profile grid: the grid now previews posts at a taller 3:4 ratio, so keep key elements near the centre of 4:5 images.
- Profile photo: upload at least 320 × 320 px. It displays as a circle, so keep logos and faces centred.
- Stories safe zone: keep text away from the top and bottom edges, where the username and reply bar sit.
Facebook image sizes
Facebook uses the same feed sizes as Instagram, but it adds cover photos and link previews, which are where most sizing mistakes happen.
- Cover photo: 851 × 315 px. It crops differently on desktop and mobile, so keep logos, phone numbers and text well inside the centre of the image.
- Link previews: 1200 × 630 px. Facebook pulls the og:image from your page, so set it at this size on your website.
- Stories and Reels: 1080 × 1920 px. Since mid-2025 all Facebook video is published as Reels, so plan vertical video for Facebook as well.
LinkedIn image sizes
LinkedIn is increasingly visual, and its feed rewards portrait and square images in the same way Instagram does. The main difference is the banner area, which is extremely wide and narrow.
- Post images: 1200 × 627 px for landscape, 1080 × 1080 px for square, or 1080 × 1350 px for portrait. LinkedIn recommends images at least 552 px wide.
- Personal banner: 1584 × 396 px, with the profile photo overlapping the bottom left on some screens.
- Company cover: 1128 × 191 px. Avoid small text and use bold shapes or a simple brand pattern instead.
- Carousels: uploaded as PDF documents, with each page becoming a slide. Square (1080 × 1080) and portrait (1080 × 1350) both work well.
Quick notes on X and Pinterest
- X: 1600 × 900 px (16:9) gets the largest single-image preview, the header is 1500 × 500 px, and the profile photo is 400 × 400 px. Link cards work best at 1200 × 628 px.
- Pinterest: use 2:3 (1000 × 1500 px). Pins that stray far from this ratio get truncated or shrunk in the feed.
The four aspect ratios that matter
Pixel sizes vary by placement, but nearly every post uses one of four ratios. Pick the ratio first, then export at the matching size.
|
Ratio |
Pixels |
Best for |
| 4:5 portrait | 1080 × 1350 | Instagram, Facebook and LinkedIn feed images, carousels |
| 1:1 square | 1080 × 1080 | One file for every network, profile photos, X feed images |
| 9:16 vertical | 1080 × 1920 | Stories, Reels, Shorts, TikTok |
| 1.91:1 landscape | 1200 × 630 | Link previews on Facebook, LinkedIn and X |
How to resize one image for every platform
You do not need to build every graphic from scratch. This workflow keeps quality high and saves time:
- Start big. Design at the largest size you need, then scale down. Enlarging a small image makes it soft and pixelated.
- Build a vertical master. Create one 1080 × 1920 px file with the important content inside the centre 4:5 area. You can then crop it to 4:5, 1:1 or 9:16 without losing anything essential.
- Use a resizer for the routine work. A free online image resizer such as ResizeMyImg lets you crop with preset aspect ratios, set exact pixel dimensions with the ratio locked, compress files and convert between JPG and PNG, without installing software.
- Choose the right format. JPG is best for photographs, while PNG is better for logos, text and graphics with sharp edges.
- Test on mobile. Most users see your content on a phone, so preview crops on a small screen before publishing.
Common image size mistakes
- Using one landscape image everywhere, which wastes space on mobile feeds
- Putting text or logos near the edges of cover photos and Stories, where interface elements cover them
- Uploading very large files that the platform compresses unpredictably
- Upscaling small images instead of starting from a high-resolution original
- Forgetting to set the og:image on your website, so shared links show a random crop
Keeping visuals consistent across channels
Getting sizes right once is easy. Keeping every channel consistent month after month is harder, especially when platforms change their layouts. If your team is stretched, a provider of social media management services can handle the templates, scheduling and platform updates so your visuals stay sharp and on brand.
Final thoughts
For most brands, a simple system is enough: 1080 × 1350 px for feed posts, 1080 × 1920 px for vertical content, and 1200 × 630 px for link previews. Platforms adjust their layouts regularly, so check each network’s help page before launching a big campaign or redesigning your profile banners.