The Role of Automation in E-commerce Marketing
As online markets grow, the complexity of e-commerce marketing evolves just as quickly. Selling online means adapting fast—not only keeping up with consumer behaviours but also guessing where the market’s headed next. Automation, especially in ad campaigns, is a key player in this fast-moving scene. Let’s dive into how automation is changing the game in e-commerce marketing, spotlighting the tools and tactics that are raising the bar.