Instagram’s 1.28 billion active users use the platform for approximately 11.2 minutes each month. It’s also estimated that 90 percent of users have the same business through the app at most. However, sometimes your standard posts don’t quite make an impact. This is where an Instagram campaign can help.
Marketing campaigns on Instagram can assist you in achieving an objective for an extended period. When you participate in a campaign, all the content you post is targeted towards a specific goal.
When the approach to Instagram has been a slow, steady marathon, then campaigns are similar to sprints. They consume more energy over short periods and provide quick results and insight.
If you’re looking to introduce a new product and connect with new customers or increase your brand’s image, A successful Instagram campaign could help you reach your goals.
Why Instagram is Important for Your Brand
As a platform for social media that is devoted to video and photos, Instagram is the go-to visual content platform. Instagram’s users are expanding more quickly than social networks all over the U.S., with 26.9 million new users expected to join in 2020 – nearly twice the expected growth of users for Twitter and much higher than the other network.
The platform’s popularity shouldn’t come as an unexpected result when you consider the increasing significance of video content within social media advertising and its impact on reach, engagement, and sales.
1. Create your business profile
The first step is to make sure you have an Instagram business page. When you use Instagram to Business instead of an ordinary Instagram account, you can access many beneficial options.
Your business profile may include additional details, like your phone number or email address, to allow users to contact you. You also have access to Instagram Insights, a tool that provides information on your followers and the content you post.
Your bio should highlight your company’s name and link to your other social media accounts and your website or blog posts. URL shorteners, like bit.ly and tiny.
Cc can not only prevent your bio from looking messy; however, they can also monitor the amount of traffic that your Instagram account sends to your site. Traveling Vineyard is a fantastic business bio for those seeking inspiration.
2. Engagement campaign
Instagram has significantly higher engagement levels than the other platforms for social media. The average Facebook post engagement rate is 0.07 percent compared to Instagram’sgreater mean engagement of 1.94 percent.
Engage campaigns to encourage users to engage through your website. The way to measure engagement is by tracking these indicators:
- Likes
- Comments
- Shares
- Saves
- Profile visits
To engage your followers to increase your engagement with your audience, look at Facebook Insights and find out which content is most popular with users.
Making memorable engagement campaigns could be like this:
- Add Instagram Stories stickers to motivate responses and D.M.s.
- The creation of accessible content
- Include calls-to-action at the bottom of captions
- Experimenting with various types of posts and formats
To truly elevate your Instagram campaigns, partnering with a reputable Instagram influencer agency can make all the difference. These organisations specialize in connecting brands with the right influencers, ensuring your message resonates with your target audience.
3. Photos of high quality
In the end, Instagram is all about the pictures – therefore, you must have great photos! With over 80 million pictures uploaded to Instagram daily, you need to think outside the box and find the distinctive aesthetic of your brand.
Explore filters, master some basic photography techniques ( the rule of thirds, take a look), and Try downloading some free editing tools like Snapseed. If you’re able, make it a point to not get too sloppy with filters and try to create the same style that you and your followers enjoy.
The greatest feature of Instagram is that, with a small amount of knowledge, you can create stunning pictures that look professional!
4. Use filters to modify your work
Instagram offers a range of filters with interesting built-in features that will transform your photos. If you enjoy using Instagram filters, you can apply them with MavSocial Mobile App.
MavSocial Mobile App that is available on both iOS as well as Android. The app lets you edit and crop your photos and alter brightness and contrast as well as focus and saturation. You can also apply text overlays.
5. Create posts based upon the words
I get it. Sometimes, your business isn’t always able to work as well with individuals or images of products. Entrepreneurs who are solo and those in service-based industries must create images that are focused on individuals or topics when it is possible. However, there are other options, for example, using quotes or words.
6. Try out videos
Many studies have shown that images generally get more general engagement (i.e. comments and likes) in comparison to video content on Instagram. At first glance, photos may be superior to videos in terms of engagement, and it’s possible!
If we look at the data more closely, we could come to a different conclusion. News Whip studied the Instagram accounts of 31 news organizations and came across an interesting finding. While images typically get higher than a few likes (and total participation) over videos.
However, they also are more popular and attract more comments than photos. Indeed, on average, videos got over twice as many comments as photos!!
7. Create a fantastic photograph
The best part about Instagram with its features is that it doesn’t require an expensive camera or editing software. Utilize your camera or smartphone of your choice and try to get the best picture possible.
Take a look at the composition of your photograph and determine if you’re going for perfect symmetry or off-center. What amount of (negative) space do you wish to create surrounding the object? Research shows that photos with lots of space on Instagramproduce 29% more likes than photos with less negative space.
8. Stay organized by using the help of a content calendar
You can avoid the hassle of deciding on what content to share daily by creating a calendar of content. It should be arranged to coincide with important events, holidays, and significant milestones for your business and leave space to capitalize on the latest topics and breaking news. Keep in mind your objective of creating content your readers will appreciate and want to share with others.
9. Curate content that users have created
Brian Peters, our digital marketing consultant, has increased our Instagram followers by around 500 percent (4,250 up to 21,000) within a mere 6 months. The secret to his success? User-generated content. Curating content from users will encourage users to take part in and share the content.
It is possible to purchase female followers or male followers to achieve rapid growth. But organic growth will always be long-lasting. Because the Instagram algorithm is based on users’ relationships when determining posts on their feeds, building relationships with users on Instagram could assist in making your content more visible on their feeds.
10. Utilize ads that are sponsored
Like Facebook, Instagram allows users to sponsor the content they post to attract new or specific groups. You can make a simple image, carousel, or short video ad and select an audience according to gender, location, interests, and current followers. You can also build an extremely targeted audience using the similar custom audience tools that Facebook provides.
Conclusion
The principal goal of Instagram (and most social networks) is to keep users satisfied and allow them to take pleasure in the experience.
As brand owners using Instagram (and the other platforms on social media), I believe we can provide great experiences for our users -which would benefit our brand.