We live in a world where branding is key to success. Branding is as important as the service or product you are offering. Your product or service may be of the highest quality, but if your branding is not good, you will have to work a lot harder to gain your customers’ trust. So how do you brand your product, and most importantly, how to do it right?
Color Theory & Psychology is the second article in the Ultimate Graphic and Web Design Basics Guide. It was meant for those looking to get their career started as designers, but also for those that are interested in the design process. Within the following series of the nine articles, and two “bonus tips” articles, we will cover everything you need to know to get started!
Like its name, graphic design is made up of two things, graphics, and design. To be able to understand what graphic design is, we should first know what the things making up the graphic design are. Graphics is a visual art, and something made using imagination and expression. Visual elements make up graphics, and they serve as the building blocks of design. Design is planning the look and function of something before it is actually made.
If you’re looking for the best color tools for designers, you’re just in the right place!
These days, no decent website can make it if it doesn’t include pictures and photos of some sort. People have come to expect that the pages they visit are well designed and easy on the eyes, and this, in turn, makes them want to come back to the website again and again. Text alone just isn’t going to cut it.
There are quite a few things that represent a brand. It can be quality, uniqueness, consistency, or even its design and style. But there is another thing that catches your eye the second you see it and is probably the most recognizable and memorable thing about a specific brand – the logo.