Conversion Rate Optimization (CRO): Five Ways to Get Started

CRO stands for Conversion Rate Optimization. (CRO) refers to a continual procedure of analyzing information and responding to user feedback to increase the number of users who complete an action you want them to take on your site.

For instance, making a purchase, clicking “add to cart, sign-up for an email list, or clicking an image are all examples of the actions you want to take. CRO’s goal is to enhance the user experience.

What Is Conversion Rate Optimization

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Altering your website to ensure that visitors will be more inclined to complete what you would like them to do is often referred to as Conversion Rate Optimization. It can be anything from signing the newsletter you send out to buying something.

Conversion percentages, rates, and benchmarks are essential to the definitions used for conversion rate optimization, like the one we have just discussed.

Strategies to Optimize Conversion Rates

Here are some effective marketing strategies to optimize conversion rates to try and implement in your business.

1. Create Text-Based CTAs in Blog Posts

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Although it’s a suitable method for bloggers to incorporate CTAs in their blog posts, they can not convince readers to follow your preferred path of action. Why?

Blindness to banners is a common phenomenon that has people used to not paying attention to banners on websites. This lack of focus, coupled with the fact that visitors aren’t always reading to the end of a blog article (instead, they “snack” on the content), means that a different strategy is needed.

This is why the text-based CTA can be helpful. At HubSpot, We conducted tests using text-based CTAs that are separate lines of text, linked to a landing page, and designed with an H3 style or H4 to determine whether they could convert more leads than standard CTAs placed on the bottom of the web page.

In HubSpot’s limited study of 10 blog posts, the standard end-of-post banner CTAs generated only 6 percent of the leads blog posts generated. In contrast, the majority of the post’s leads were developed by the anchor text CTA all by itself.

2. Run Tests on Your Landing Pages

Landing pages are an essential component of the marketing toolkit and, as we’ve mentioned previously, necessary to optimize conversion rates.

A landing site is where a visitor to your website is converted into a lead, or an existing lead becomes more involved in your business. To make your landing page more effective, you should run A/B tests to find the most effective design and features to appeal to the audience.

For example, using A/B testing, you can quickly and easily test various versions of your website’s content and content, photo forms, questions on paper, and web pages to find out the type of content your intended audience and leads react to the best.

With the help of A/B testing, China Expat Health boosted the conversion rate of leads by 79 percent. The most effective change was changing the headline “Health Insurance for China” to “Save 32% off your Health Insurance in China,” instantly communicating a value proposition to users. Testimonials from customers then backed this.

3. Leads Can Be Assisted to Be Qualified Leads in Marketing

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Sometimes, customers would like to go straight to business, bypass parts in the average buyer’s experience and instantly speak to an agent for sales (rather than being encouraged to do so).

There are specific steps you can encourage these high-intent users to complete to easily convert into Marketing qualified leads (MQLs) and be successful through a combination of well-designed websites and appealing written copy that is clear and clever CTAs.

For example, at HubSpot, we observed that customers who sign-up to see product demos have higher conversion rates than those who sign up for trial trials of products. Therefore, we have improved our site and conversion pathways to accommodate people who want demonstrations or appointments with sales representatives.

This is dependent on the product you sell and your selling process. Still, our most reliable recommendation is to conduct several tests to determine which factors bring the highest number of customers. And then optimize your procedure. The most important thing is identifying ways to eliminate friction from the selling process.

4. Build Workflows That Will Help Your Team

There are numerous automated workflows that you can design to empower your team by using Marketing Automation Software.

For example, you can create automated emails accompanied by workflows through marketing automation. Additionally, leads can schedule meetings with reps with a single click. Reps are also notified when leads complete high-intent actions like viewing prices on the site.

If you are in the field of eCommerce, you could make an email sent to those who don’t complete their shopping to serve as a reminder. According to research by Moosend, abandoned cart emails are highly efficient, and they have a high click rate of 45 percent. Of the emails that are read, 21% of them are clicked. The majority of those who clicked on the link make purchases.

5. Optimize High-Performing Blog Posts

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Also, publishing blog posts provides an enormous opportunity to convert visitors. This is especially true if you already have blog posts on your website and, in fact, at HubSpot, we have a large percentage of our blog’s monthly views and leads originating from blog articles published more than a month ago.

To begin optimizing your blog’s content, look for your blog posts with the highest traffic but poor conversions. (Possible reasons for this problem could be related to SEO, the type of content product you’re selling, or even your CTA.)

In one case, HubSpot took a different approach. HubSpot included an outbound press release template to a blog article about press releases. As a result, we observed the conversions of that post rise by 240%.

Also, take a look at blog posts that have good conversions. You’ll want to bring more relevant web traffic to these posts, and you can achieve this by optimizing the content to be placed on the search result page (SERP) or updating it as necessary to ensure that it is current and current.


Optimization strategies for conversion are systematically implemented and can be applied to individual pages or on the entire site. They utilize a mixture of data analysis and creativity to reach their goals.

An unrelated number isn’t the sole factor that determines the outcome; instead, you establish your goals using measures that are relevant to your company.

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