Insight map tools employ data to assist you in better resolving issues your users are having on your site and optimize it for better revenue and customer experience.
Heat map technologies create a page overlay that shows areas with higher activity levels as warmer than those with decreased activity levels. You may use the heat map to see how visitors interact with your website.
Other analytics programs, such as Google Analytics, are not comparable to these. Here are the six greatest heat map tools and add-ons for your WordPress site in this regard.
1. Mouseflow
For WordPress users, Mouseflow is a simple hot folder tool you need to utilize. Click heat maps, offset heat maps, and heat maps are available through the Mouseflow platform. It additionally allows you to record the activity of website visitors. This means you can see how a user interacts with your website as they are on.
Mouseflow also has a form analysis tool, which helps you discover why users are abandoning their forms. Flows can also be tracked with Mouseflow. You may also create custom streams to examine how users from various traffic sources behave on your site.
2. Ptengine
Ptengine includes a heat map and web analysis tool in one package. Click maps, conversion monitoring, scrolling, and attention are all available with this tool. A/B testing between two heat charts is also available, a handy feature for designers evaluating different interfaces.
It is great to know exactly what your website visitors are looking for. Device categorization, engagement rates, one-click filtering, and page analysis are among its web analytics features.
3. SeeVolution
SeeVolution makes it simple to add heat folders to a WordPress website. It offers extensions for all major content management systems, including WordPress. They provide a highly clear and intuitive dashboard that helps customers analyze the information they are seeing and is simple to install.
Clicks, scrolls, mouse interactions, and heat movement charts are included in the SeeVolution heat charts. They also contain site-wide analytics to provide a comprehensive picture of your website’s performance. You can see who is on your website and track their behavior.
4. CrazyEgg
CrazyEgg is, without a doubt, the most prominent heat map software on the market. Click heat charts, mouse pointer heat charts, and scroll heat charts are available. It also has a thermal card with confetti, a useful function.
Heat map of confetti Crazy Egg allows users to send traffic sources heat map data. This ensures you can observe how users interact with your website via social media, searches, and other channels. Crazy Egg is simple to install on a WordPress site. They also have an add-on to help with installation.
5. LuckyOrange
Another popular heat chart analysis option is Lucky Orange. They track clicks, movement, and depth of movement using heat maps. Session recording and traffic segmentation are also available.
You may also use it to add form analytics, conversion streams, visitor surveys, and live chat tools to your site. Almost everything you may desire from a heat map tool is included in the list of features.
6. Inspectlet
Inspectlet is an image and heat map service with a lot of power. It tracks clicks, mouse movement, scrolling, and all three forms of heat map tracking. They also provide conversion dynamic analysis with an advanced filtering feature.
Individual users can be tagged using a powerful tagging filter. This allows you to observe how they communicate on subsequent visits. Inspectlet also provides form analytics to help you analyze and improve your primary generation.
Conclusion
Traditional statistics tools can tell how users arrived at your website, which pages they view, and how they browse between them. Heatmap tools demonstrate how users engage with the site’s design and how they use it.