How Much Money Do YouTubers Make

YouTube is a big business nowadays, and content creators have numerous ways to make money on it. From sponsorships to sales of commodities. Let’s see: affiliate links, merchandise, sponsorships. We are sure you have watched a review of some product or service with a link for direct purchase in the description box, and that’s exactly what affiliate links are.

You might have also noticed that YouTube and bloggers with a large fan base often have a mini shop to supply the followers. They sell various accessories and apparel to the fans, which is about earning with the merchandise. Once a viewer clicks on it and completes a purchase, the owner of the YouTube channel will get a cut.

Thus, sponsorships are a great way to earn with the biggest video-sharing platform. Famous brands partner with popular YouTubers, and there is quite a demand by brands to sponsor video reviews and promotion of their products. However, most YouTubers rely on Google ads, which seems to be a decent chunk of some YouTube superstars.

As members of the YouTube Partner Program, social media creators get Google ads placed on their videos, which is how they make money. If you’re a YouTuber and want to make money directly, you must have reached the threshold of a minimum of 1000 subscribers and 4000 hours of airplay in the year behind.

Once you have, you apply for YouTube’s Partner Program, monetize your channel and run ads. You might encounter some new terms like RPM. RPM stands for revenue per mile or revenue per thousand views. For each mile of ad views, advertisers pay a certain amount of money to YouTube, where YouTube keeps 45% and lets you have the rest.

According to the content creators who spoke about their RPM rates, one can make between $2 and $12. Some of them are very successful, and monthly cash is about $55.000 from the partnership program. Since the audience of different creators varies, it is respectable to assert that not all creators earn the same. Some creators attract more lucrative audiences.


For example, Sarah Lavender’s monthly income in previous years varied from $1000 to $6000 monthly, and she has about 100.000 followers. Some top YouTube talent can earn up to 5 bucks per thousand views. To break it down, let’s say your pay rate per ad view is $0.02, and you manage to have 1000 views.

Certainly, you will make a few dollars with YouTube as your side hustle. On the other side, a YouTuber with 1 million subscribers, made more than, $50.000 in a single month. As the community calls them “nano influencers,” they can make solid cash, which is about several hundred USD per month. Some content attracts more lucrative audiences. Number two on the list of Highest-Paid YouTubers is Jake Paul, whose yearly income on YouTube reaches an unbelieving $21.5 million.

As earnings depend on multiple factors, creators can not predict how much they will earn per certain videos. Earnings from viral videos, for example, depend on several things such as content, viewer location, and demographics. With relevance to that, creators can earn from a couple of thousands of USD to several tens of thousands. Some people want to break it down into a single view. Many sources confirm that an AdSense platform pays a few cents per view; the average is $0.18 per single view.

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Some factors that might influence your earnings include the following: the number of views, the number of clicks on the advertisement, the quality of the ad, the length of the content, and ad-blockers. That said, it is hard to predict how much you will get per video.

Research shows that a video of 1 million views will guarantee you a $5.000 at least. When talking about YouTube earnings, there is a myth that you get paid for subscribers. Subscribers are important to keep the views going from the moment of publishing the content, but YouTube will not pay you for subscriptions to your channel.

There are two main ways of making money with your content on YouTube: CPM, which stands for Cost per mile, and CPC, which means Cost per click on an ad. With Google’s AdSense, you will keep 68% of the money you accumulate. So if your video makes $1000 on ads, you will keep $680.

YouTube, as the leading video-sharing platform, turned out to be a great side hustle where you can make money from the content you create based on your ideas and preferences. However, it’s important to note that Google will give you 68% of the revenue when displaying ads with AdSense. So, for example, if a video generates $1,000 from AdSense revenue, you will receive $680.

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