What Is a Data Broker and How Your Data Is Traded Online
Every time someone browses the internet, shops online, or even interacts on social media, digital breadcrumbs are left behind. These tiny fragments of information—ranging from browsing history to personal preferences—hold immense value in today’s data-driven economy. But who gathers this information, and how is it monetized? The answer lies with data brokers, key players in a shadowy but powerful industry.