Analytics Stack for Zanzibar Marketing: GA4, GMB Insights, and UTM
Zanzibar is an increasingly popular destination for tourists worldwide, with its pristine beaches, vibrant culture, and fascinating history. As tourism rises, so do the marketing efforts to capture travelers’ attention and guide them toward local accommodations, tours, and services. Whether you are a digital marketer, a resort owner, or a tour operator in Zanzibar, having a robust analytics stack is vital to making informed business decisions. Three crucial tools can significantly elevate your marketing game: Google Analytics 4 (GA4), Google My Business (GMB) Insights, and UTM parameters.