How To Use a Logo in Ads for Higher CTR
Whether you’re running Google Ads, Facebook Ads, or display banners across the web, one element that’s often overlooked but critically important is your logo. This small but powerful branding tool can have a significant influence on consumer behavior, including your ad’s Click-Through Rate (CTR). But simply adding a logo isn’t enough—you have to know how to use it strategically. In this article, we’ll explore how to position, design, and optimize your logo within ads to help maximize visibility, audience trust, and ultimately, CTR.