In the world of custom WordPress development, there is a recurring nightmare for designers and frontend developers. You spend weeks crafting a pixel-perfect WooCommerce site. You define the typography, the color palette, and the spacing. The User Interface (UI) is flawless.
Then, the client asks for a feature: “Can we add a gift wrapping option?”
You install a generic plugin, and suddenly, your beautiful product page is marred by a hideous, unstyled checkbox from 2010, or a clunky dropdown that breaks your layout. You are then forced to write 50 lines of aggressive CSS just to make it look “okay.”
WP Gift Wrap (formerly known as Gift Wrapper Plus) is the antidote to this problem. While it is a powerhouse of backend functionality, its true genius lies in its frontend adaptability. It is built to blend in.
Developed by WebFactory Ltd, a team with a decade of experience in the WordPress ecosystem, this plugin understands that functionality should not come at the cost of aesthetics. In this review, we will explore why this is the preferred choice for designers and agencies who care about the visual integrity of their online stores.
The “Modal Mode” and Visual Delight
The first thing that separates this plugin from the bargain-bin alternatives is how it presents itself to the user. Standard wrapping plugins usually just slap a field onto the product page. It feels transactional and dull.
WP Gift Wrap introduces the concept of Modal Modes. Instead of cluttering your product page with extra fields, you can have a clean, stylish “Add Gift Wrap” button. When clicked, it triggers a modal (pop-up) or a slide-out panel.
But they didn’t stop at just a basic pop-up. The plugin integrates with animate.css, offering over 1,500 entrance and exit animations.
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Do you want a subtle fade-in for a luxury jewelry brand? You can do that.
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Do you want a bouncy, energetic slide-in for a children’s toy store? You can do that too.
This attention to “micro-interactions” is what separates a standard store from a premium brand. It turns the act of selecting wrapping paper into an experience, rather than a chore. It allows the customer to focus entirely on the wrapping choices—viewing the high-resolution textures of the paper or the card designs—without the distraction of the rest of the page.
Elementor and Page Builder Integration
We are living in the age of Page Builders. A significant portion of modern WooCommerce sites are built using Elementor, Divi, or Beaver Builder.
Most backend-heavy plugins ignore this reality. They use standard WooCommerce hooks and force their content into specific locations (like woocommerce_before_add_to_cart_button), often breaking the custom layout you built in Elementor.
WP Gift Wrap plays nice. It includes a dedicated Elementor Pro widget.
This means you can drag and drop the “Gift Wrap Container” anywhere on your single product template.
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Want it right next to the price?
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Want it below the description?
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Want it in a completely separate tab?
You have total control via the Elementor interface. You don’t need to mess with PHP hooks or functions.php snippets to move the button five pixels to the left. For “No-Code” agencies, this compatibility is a massive time-saver.
The Developer’s Playground: Hooks and Overrides
For the “Code-Heavy” developers, the plugin is equally accommodating. WebFactory Ltd has built this plugin with the WordPress philosophy in mind: Everything should be hookable.
If the extensive admin panel settings aren’t enough, the codebase is littered with action and filter hooks. You can programmatically control when and how the wrapping options appear based on complex custom logic (e.g., “Only show the Gold Wrap option if the user has the ‘VIP’ user role”).
Furthermore, the plugin supports Template Overrides. Just like you can copy WooCommerce templates to your child theme to customize them, you can copy the WP Gift Wrap templates to your theme folder. This gives you 100% control over the HTML structure. If you need to rewrite the markup to match a strict Bootstrap or Tailwind framework, you can do so without hacking the plugin core. This ensures that your customizations survive plugin updates—a crucial requirement for long-term maintenance.
Compatibility with Complex Product Types
A common design challenge in WooCommerce is dealing with complex product types. Many wrapping plugins fall apart when they encounter:
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WooCommerce Mix and Match Products
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WooCommerce Composite Products
These are complex setups where a single “product” is actually a container for several other items (e.g., a “Build Your Own Computer” kit or a “Custom Gift Basket”).
This plugin explicitly supports these complex structures. It understands the hierarchy of a composite product. You can configure it to offer wrapping for the entire bundle, or for the individual components within the bundle. This level of compatibility is rare and speaks to the maturity of the codebase. It ensures that the design of your checkout flow remains consistent, regardless of how complicated the product is.
Internationalization: Designing for the World
A well-designed site must speak the user’s language—literally.
If your site is multilingual (using WPML, Polylang, or similar), you cannot have a hard-coded English string saying “Add Gift Wrap.” It ruins the immersion for a French or Spanish user.
WP Gift Wrap is fully internationalized. It is officially WPML compatible. Every string, from the button label to the description of the wrapping paper, can be translated.
Even if you aren’t running a multilingual site, but simply want to change the text without editing code, the plugin includes a Strings “Translator” setting page. You can easily rename “Gift Wrap” to “Premium Packaging” or “Secret Surprise” directly in the dashboard. This flexibility allows copywriters to match the tone of voice of the brand without needing a developer to edit translation files (PO/MO files).
The Agency Business Case: White Labeling & Value
For agencies, the tools you choose become part of your reputation. If you hand off a site to a client, and the backend is a mess of nags, upsell banners, and confusing interfaces, the client loses faith in your work.
This plugin is designed for the client handoff.
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Inventory Management UI: The interface for managing wrapping paper stock is intuitive. It uses standard WooCommerce product interfaces. If your client knows how to manage a T-Shirt product, they know how to manage a Wrapping Paper product. You don’t need to write a separate training manual for them.
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Agency License: The pricing model ($159/year for 100 sites) is tailored for agencies. It allows you to standardize your stack. You can install this on every e-commerce site you build as a standard “value-add.”
By including a robust, visually customizable wrapping solution in your base e-commerce package, you differentiate yourself from cheaper competitors who just use default WooCommerce settings. You are providing a “feature” that feels like a bespoke development.
Pricing Structure
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1 Site: $49/year (or $89 Lifetime)
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5 Sites: $89/year
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100 Sites: $159/year
The Lifetime License for single sites is particularly attractive for freelance designers building a “one-and-done” project for a client. You pay once, and the client gets updates forever. It removes the friction of recurring billing discussions with smaller clients.
Conclusion
In the end, design is about trust. A broken layout, an ugly form, or a jarring pop-up erodes trust. In e-commerce, eroded trust means lost sales.
WP Gift Wrap is the only gift wrapping plugin that seemingly cares as much about how it looks as how it works. It bridges the gap between powerful backend logistics (inventory, taxes, exclusions) and frontend elegance (Elementor widgets, animations, template overrides).
For the site owner, it provides a seamless path to higher Average Order Value. For the developer, it provides a clean, hook-rich codebase. And for the designer, it provides the ultimate luxury: a plugin that doesn’t ruin your design, but actually enhances it.