Conducting thorough market research to find out what is best for a business is crucial. Social media has the power to make or break your business. Posting consistently is good, but you must know what to post, when, and how. Depending upon the market you are targeting, you must make sure that you are posting content at the time when your prospects are online.
Your time of posting will vary according to your prospects like working professionals, college graduates, etc. There are certain times when working individuals have time to take a look at the screens, according to different time zones.
There are a lot of LinkedIn automation tools available on the market which can help you automate a lot of processes related to the LinkedIn social network. With these automation tools, you can raise awareness of your brand and business, in general, expand your audience, which is very important for generating leads on Linkedin.
Average Best Time to Post on LinkedIn
The best time to post on LinkedIn is from Tuesday till Friday. The best average time for posting on LinkedIn has been mentioned here below:
| Days | Time |
| Wednesday | 8 a.m.-10 a.m. + noon |
| Thursday
|
9 a.m. + 1-2 p.m. |
| Friday | 9 a.m. |
Best and Worst Times to Post on LinkedIn
The biggest mistake committed by the businesses is that they treat LinkedIn similar to other social media platforms. The purpose of various social media platforms is not entirely identical to LinkedIn’s.
The best time suggested to post and get a lot of LinkedIn comments and likes is between Tuesday through Thursday. Mondays are busy days for everyone. So the time between Tuesday and Thursday is ideal for establishing a new relationship and getting responses.
- The day that witnesses the maximum number of clicks and shares is Tuesday between 11 a.m. and 12 p.m.
- The worst time to post on LinkedIn: 10 p.m. and 6 a.m.: the day before Friday and Monday.
- Ideal Time for Posting: Between 7 and 8 a.m.: between 5 and 6 p.m.
- Peak usage time during an average day: 12 p.m.; between 5 and 6 p.m.
How to Find the Best Time to Post on LinkedIn
The best method to find out the ideal time for posting on LinkedIn is between Tuesday and Thursday. These days are suitable for posting, and you can choose the same for your timezone. Anywhere between 8 a.m. and 2 p.m.
Select Multiple Time Frames to Post on LinkedIn
The time frames may vary majorly for posting on LinkedIn for different industries:
Best Time to Post Based on the Industry
- Industry- B2C companies: 11 a.m. to 2 p.m.
- Industry- B2Bs and software companies: Try to post outside of this time (9 a.m. to 5 p.m)
- Industry- Healthcare and higher education companies: 11 a.m. to 1 p.m
- Industry- Media Companies: 8 am to 10 am
Best Days to Post Based on the Industry
- Software and Media Companies: Monday-Friday
- Healthcare and Higher Education: 10 a.m. early afternoon (around 2 p.m.)
- B2B Business: During Lunch hours and commutes
- B2C Companies: Posting Outside working hours and during lunch breaks
Use a LinkedIn Scheduling tool to Post on Selected Time Frames
Although there are no tools for posting on the LinkedIn platform, you can easily find 3rd party tools to post regularly and consistently. First, analyze your profile data to see if everything is up to date and then monitor.
Posting regularly is critical to developing your network, and you can always take the help of specific automation tools for the same. Here is the list of some of the best schedulers available online.
1. Hootsuite
Hootsuite tops the list of some of the best tools available online. Ideally perfect for Android and iPhone users. You can add at least three social networks to Hootsuite like Facebook, Instagram, and LinkedIn.
Features:
- Easily addition of social media networks
- Share posts on various platforms in a single go
- Easy to build and manage audience on LinkedIn
- Easy accessible click-through stat and report analytics
2. Buffer
The app has been designed for iPhone and Android. You can easily schedule posts and track performance on LinkedIn. You save your time majorly and can handle major platforms simultaneously.
Features:
- No need to log into various accounts. Post, schedule and you are good to go. You can also make announcements easily on social media.
- Easily accessible analytics and powerful performance.
- You can connect at least three social media channels to a single account and make ten posts from one single account.
3. Sprout Social
LinkedIn is one tool for managing social media posts. Whether you want to schedule a post monitor social media channels, it becomes easier for you to send views, clicks, and likes with just a few clicks here and there. You can also track LinkedIn analytics to understand the performance of the post.
Features:
- Allows publishing from a single compose window
- Analyze engagement and growth
- Social listening
- Advertising support
- It can be used for reviewing social stats
Look at Your LinkedIn Analytics Page to Assess the Performance
Gauging the performance of your LinkedIn Page regularly is vital for your business. By running an audit for your business, you can check and compare performances to see if there has been any improvement in the stats.
With the help of LinkedIn analytics, you can track the performance of your page, and if you do not see major improvements or growth, it means you need to change your strategy. To access your company’s page, you need to visit the built-in analytics on LinkedIn.
Click on the admin page and then click on analytics. Note down the total number of followers and the number of people reaching your page via the campaign. By consistently tracking the number of followers, you can view the growth pattern.
Access the performance by:
- Checking the Engagement Stats
With LinkedIn analytics, you can track likes, comments, shares, and engagement for a specific time.
- Measure the Referral Traffic
Measuring the referral traffic will help you analyze what traffic is coming to your page from different social media channels.
Add the Data to a Spreadsheet
To keep a stringent check over the analytics and the activities you are performing on LinkedIn, you must constantly create a spreadsheet to check the continuous changes. You must create a spreadsheet with the names of the factors which need to be analyzed. The columns on the spreadsheet must include the following:
- Number of followers
- Impressions and reach
- Engagement
- Comments
- Shares
- Traffic coming from Google Analytics
- Clicks
- Likes
- Types of Posts
Conclusion
You can get the maximum for your business, increase engagement and achieve the best results by posting only during the time frames which offer maximum engagement. Do follow the latest trends for the best possible output.