Gaining traffic from social media can prove to be very helpful, and it often makes up a big chunk of monthly visitors for many sites.
Facebook and Instagram together boast 2.5 billion users at present, according to Statista. This is a remarkable number and constitutes 29% of the world’s population. And despite this large number of users on the platforms, you may still be left wondering how many of them visited your site.
If you track your number of visitors that come from search engines, that data can often be found on your WordPress dashboard when logging in.
Knowing the specifics of your social media traffic rates becomes a must as you employ tools to gain more traffic from this avenue. Therefore you have to track these stats in order to determine if your efforts in the social media space are yielding traffic improvements for your website.
The good news is that there are countless ways to find the stats associated with social media traffic, and we’ll be sharing some of those in this post.
Every online business owner starts with Google Analytics, as it is a powerful tool that can give you many insights that you would not have found otherwise.
It will also be able to help you track the social media traffic reaching your website.
Using Google Analytics, you have the opportunity to create custom reporting that will show you which social media platforms are bringing in the most traffic. Google analytics shows this on a weekly, monthly, and quarterly basis.
One example is that it can show you how much time users from various social media platforms are spending on your site and which are the most popular pages on your website.
You will have a powerful tracking mechanism for your business if you combine Google Analytics for monitoring social media and search engine traffic.
It’s easy to set up and does require you to connect your domain in order to get started. You may also need to copy some code into your website’s header so that it can track the data. This can quickly be done via a plugin or through your theme.
Since Facebook hosts one of the more advanced advertising platforms, it has also created a nifty insights tool that can slice and dice the data in a variety of ways. You may access the insights tool if you have a business page.
If you have a following on Facebook that is quite extensive, you can make use of Facebook insights to review the users that are visiting your website, inclusive of the various demographics that are important for targeting.
While you can definitely find data for a group of people, it will be more challenging to drill down further. That is by design, since it may be unethical to share that level of data.
Alternatively, if you do not have a following, you can reach new audiences and get more brand advocates by looking at the critical insights supplied by Facebook and then creating content according to the trends highlighted in those insights.
Using Facebook insights, you can start to build your campaigns around the accumulated data and get even more traffic for your website.
Pinterest certainly takes it’s statistics seriously, as it also has a business management tool that helps brands monitor every aspect of their reach.
Pinterest is also quick to send their business pages extensive data on the current trends on the platform. This way they urge business owners to create content that will speak to the trends.
Pinterest has also proven to work extremely well with entertainment sites, greeting pages, and craft sites that use visuals to provide content and value to new audiences.
They give you audience insights in which you get to see the impressions per country, gender, and age group. Also, they will share data on the top niches on Pinterest at present.
This is great because many indicators show which time of day is your best time and how many users are clicking directly to your website.
This can prove to be helpful when monitoring the impact Pinterest traffic has on your site and also when looking at the quality of traffic that it brings over.
The reach on social media continues to grow, and in many cases, marketers see that their traffic from social media platforms such as Pinterest is in line with the traffic from Google.
This might be linked to the surge in popularity of Pinterest between 2016 and 2020. The latest Pinterest numbers indicate that there are 367 million active users on the platform.
But this isn’t the case only for Pinterest, you are also likely to gain valuable traffic from Facebook, TikTok, and LinkedIn.
To truly get insight into your social media traffic statistics, you must use tools like Google Analytics, Facebook Insights, and others mentioned above.
This will give you a clearer picture of your social media traffic trends and will help you plan for the next 6-12 months.
If you enjoyed this article about the easy ways to keep track of your social media traffic, please feel free to leave us a comment below! We always enjoy hearing from you!