It’s becoming increasingly important how businesses interact with their customers online. The primary point of contact for these interactions is a business’s website. It’s, therefore, essential that you pay close attention to how you design and develop it.
75 percent of a website’s credibility comes from just its design. To ensure your website delivers the best possible experience to its visitors, it’s essential to stay on top of the latest trends. Below are a few trends you’ll want to monitor in 2021 and beyond.
Live chat is a feature that allows your website visitors to instantly connect to a customer service agent and chat with them directly through your website. They do this through a messaging app, typically found in the corner of the website.
However, many businesses don’t have the workforce to respond to every customer inquiry quickly. To help lessen some of this load, you should explore AI chatbots. With AI chatbots, a software application responds to customers with pre-written answers based on their questions.
The AI analyzes the question then responds with an appropriate response. When programmed well, an AI chatbot can handle a significant portion of incoming chat messages.
Suppose you can combine chatbots with a live chat feature. In that case, you’ll significantly improve your customer service abilities, since according to these live chat statistics, live chat has the highest satisfaction level for any customer service channel, with figures ranging from 73% to 81%.
More and more websites are relying on cloud technology in some form. Maybe you use it to store customer data or updates on your product inventory. Whatever the use, it’s vital that all data stored on your cloud is secure.
A big part of your cloud’s security comes down to how you build your website. If your website is accessing your cloud, it’s creating another port of entry, which means another vulnerability. So, you need to design your website with cloud security in mind.
For example, if you’re using Amazon’s cloud service, you may want to perform an AWS cloud security audit. This would tell you where your vulnerabilities lie and if there are any issues with your website. If so, you can then take steps to correct them before any threats to your data.
Multiple IP Hosting
One of the primary ways visitors find a website is through search engines. To have more people find your site, you want to appear as high as possible in search results. Search engines consider many factors when determining their rankings, one of which is the other websites that link to your own.
One way to improve your search result performance is through multiple IP hosting. By using an SEO host, you immediately gain access to high-quality backlinks to your website. At the same time, you get better performance, which is another factor that search engines consider.
When developing your website, be sure to pay close attention to the hosting provider and server you’re using, as they could have a significant impact on how you perform in search results.
Optimized Mobile Search
While users often employ search engines to help them find new websites, these searches frequently come from mobile devices rather than desktop computers. You must optimize your website for mobile search to make those conducting searches on their phones more likely to find you.
One way you can start doing this is by optimizing for voice search. For example, you can focus your SEO strategy on more conversational keywords or building content pages that address frequently asked questions.
Standard Dark Mode
Finally, a new trend is to develop your web experience to have a dark mode. Dark mode is when the color scheme of your website changes, opting for a darker background and lighter text. For instance, rather than black text on a white background, dark mode uses white text on a black background.
This is done for two reasons. First, many users prefer to use dark mode at night, as it is easier on the eyes in a dark room. Second, dark mode tends to drain less battery, as the screen does not need to illuminate a brightly colored screen. By providing a dark mode capability for your website, you’ll improve your users’ experience and hopefully get them to stay on your website longer.
Keeping an Eye on Web Development Trends
These are just a few of the current trends in web development. While it’s a good idea to explore all of them and see if they work for your website, it’s even more vital that you stay abreast of any new trends.
By staying current on the latest web development trends, you can adopt new trends early and get the most benefits from them. Make it a habit to regularly search for recent trends, and you should be able to have a robust website that your users enjoy continuously.