Amazon is a vast marketplace, making it an excellent place to grow our business and sell any product you want. However, being such an ample space means that it also comes with many challenges; the competition alone sometimes seems impossible.
Pair that with well-established sellers that have already built a name for themselves, as well as large brands using it as a platform, and you can already begin to get the picture of how challenging selling on Amazon can be. Aside from just selling high-quality products, there are a few things you can do to boost sales, and all of them are pretty simple and quick to do.
So, let’s get straight into it.
1. Optimize Your Titles and Descriptions
There are a few things you should do to make sure your products grab the user’s attention. The first step is to be very clear about the product and structure your title around its most relevant features. A similar thing applies to descriptions, but the most relevant aspects are in the forefront and the secondary somewhere down the line.
Don’t forget that both the title and the description have to contain relevant keywords, as that’s essentially what will get people to click in the first place.
2. Use Only High-Quality Relevant Images
By this, we not only mean you should use professional photos in high-resolution, but aside from that, there are a few things you need to make sure of. The first thing to do is ensure that the images will have multiple zoom options and from various angles. If your customers can’t examine the product they’re interested in detail, the chances of purchasing it are rather slim.
In addition, add both product images and lifestyle images. What we mean by this is while you need a solid product image on the page so that your customer can inspect it, there should also be an image of it in use. Maybe a model wearing it if we’re talking about apparel, or it is placed in someone’s home if it’s home decor or furnishing.
High-quality images not only allow the customer to make sure what you’re selling is legit, but it also allows the envision of wearing themselves or decorating their home with it.
3. Add Videos
It’s no secret that customers prefer videos to images, and it’s no wonder as to why. They’re just more detailed and provide a better look at the product itself.
It is going just one step further in an attempt to win your potential customer’s trust. In addition, if you’re an up-and-coming shop, it could also lend your entire shop a more professional air.
4. Reviews Matter
Customers trust the opinions of other customers more than anyone else’s, so you’ll want to urge your visitors to leave a review after having purchased the product. It can be a double-edged sword, as even great products receive negative reviews sometimes. But, the difference lies in how you handle them. If it’s a positive review, make sure to thank the customer.
It benefits you in two ways; the first one is that it shows your business is active, and the second is that it gives it a personal touch which can be a huge factor in a customer’s decision. If it’s a negative review, the best thing to do is reach out and ask if there’s any way to fix the problem, no matter who’s at fault. You’re not going to get very far if you tend to get snappy with negative reviewers. It makes you seem unprofessional and self-centered.
Massive marketplaces like Amazon have thousands of vendors trying to sell the same thing, which is why you should use a price watch tool. It ensures that you are notified if similar products are much cheaper or much more expensive when compared to your offer.
It doesn’t only helps you be fair to customers, but by using it in conjunction with an automatic repricing tool, it can also help keep your prices at an optimal level to make sure you never lose out on profits or fall out of touch.
There are two main ways you can promote your Amazon listing. The first one is to do sponsored product promotions. You do this by assigning a bid per keyword on a particular keyword on the listing, resulting in your products showing up higher in the search results, which in turn must end in more sales.
You can also advertise outside of Amazon, and this is probably the most popular way of growing your brand. Don’t be afraid to harness the power of social media or paid ads if you can by hiring advertising companies in Dubai. However, you might not be able to afford this initially, so you can always do it as your store gets more popular.
The six tips we listed are essential to upping your sales on Amazon, but there are other things you can do to boost them. Of course, these are not the only effective ones, but we promised easy-to-follow and straightforward tips, didn’t we?
- Lower Prices – This one is a no-brainer, but it’s worth mentioning as Amazon’s algorithm works in such a way that stores with lower prices have higher chances of ending up on top.
- Full Stock – Having an optimized full stock can also help you a great deal. Amazon tends to knock sellers down that often have stock issues, such as being out of stock or having items that are consistently low in stock.
- Optimize Popular Listings – Even though a current product might be popular, your competitors and trends change all of the time. If you have a popular product, it’s only a matter of time before it starts feeling like beating a dead horse. Continue changing, optimizing, and growing regardless of current popularity.
- Utilize A/B Testing – By utilizing A/B testing, you can see where you’re missing out and optimize your products more easily. It might not be something you’ll know how to do if you’re starting, but it’s well worth it.
Starting as a seller on Amazon can be quite an undertaking considering the sheer amount of people already using it as a primary platform for selling their stock.
However, there are ways to make sure you get off on the right foot, and these tips can help you do that. Every business requires hard work and patience, but having a solid foundation is a great place to start.