When it comes to selling a product or service, interactivity is the key component in increasing the chances of sales. By this, I mean that people who are willing to buy a product are not going to go out of their way to find said product. Let’s face it, people are lazy, and in the modern world, everybody expects a simpler solution for finding what they want to purchase.
Everybody likes something new and futuristic on a site. It makes it look and feel much more professional and slick.
Usually, if you see a product that you wish to purchase in a video you have to scroll down and try to find that product in the description or on a list. Eliminate this tedious process by allowing your customers to hover over the product in the video itself. By removing the extra steps of trying to find the product, the customer will be more likely to buy the product.
The most impactful interactive content on your site is going to be shoppable videos. They substantially increase sales and the intent amount. The reason for this is that you are actually aiming at a lazy customer. These types of customers are willing to buy but they are too lazy to go ahead and find the product (or they don’t have time for it). That is why you offer them three simple clicks to make their order.
The best way you can add such powerful interactivity is by using a tool that allows you to do just that. There is really no need for you to go around and code all of that nonsense. Just simply use one of the following tools!
1. Spott
Spott is going to be the first app that I talk about because it has a lot of powerful features and customizability.
Spott is a great tool to help you create the best and in some cases perfect shoppable videos in a matter of minutes. If you have a ton of content lying around that you are trying to put in nice locations on your site, then I recommend you use this app.
You can easily add your content into this tool’s awesome workspace where you will be adding all of the needed features to it (this is where you will be spending most of your time).
Just find an image of your product being used or whatnot, then simply add the product to the media and finally add all of the necessary information that goes along with it (the price, color variants, size, and so on).
You can also customize what the link will do when you click or hover over it. It can lead the customer to another page, it can open an iFrame (I love this one) or you can add your own JavaScript.
It will also push your content to other sites like Pinterest, Facebook, Google Ads, and Instagram stories by creating a Swipe Up Link.
Now that pictures are out of the way, let us talk about shoppable videos. This is going to be your best feature to date. It works just like the shoppable photos; the only difference is that with a video you can go even further.
In the video, you can insert spots exactly when you want them and where you want them. The other great thing about the shoppable videos is that you can add additional styling and link templates which will increase the chances of people clicking on them in the first place.
Links will be shown in the timeline of the video indicating where the user can interact with the video. This is a nice, subtle, and non-intrusive way of showing where the interactive aspects of the video are, and it will not be in the way of your actual content. This is great because it does not take the eyes away from the product that you are showcasing.
2. Wirewax
Here we have another great tool with which you can create shoppable videos. The thing that I like about this app is that you can create more of an educational interactive video type. It allows you to stop the video and add choices for your viewers. It can then show different messages or different video clips if the answer is right, wrong, or something else that you wish to add.
Wirewax can lead people through an interactive video and make them choose between two different styles like vintage or casual and then show clothes from that category. Of course, you can choose which clothes you want to include and so on.
3. Adventr
And last but not least is Adventr, another great solution for your interactive media needs. The only difference is that this one is a little bit more limited in the sheer number of complex features that you would normally find in tools like Spott.
It is still a nice tool with which you can create a story based interactive video. You can lead your customers through a video and give them different choices to select. The choices can continue the story with another interactive video, or they could lead them to a product of your choosing.
Conclusion
It really is important that you get your hands on one of these tools because you will really start noticing a change in how many sales you are getting in the following months. Especially if you opt for Spott which offers a lot of different features, and with its great user interface, really makes the entire process of creating interactive content easier and more time-saving.
