Successful business owners know that you can’t achieve business goals nowadays without a good website. However, it’s not enough to put work into building the perfect website, you also need to make sure people can actually find your website and fall in love with its content.
When you have a high-converting website, you have a number of good options, like choosing if you want to keep on growing the business or putting up your online business for sale.
This is why we’ve prepared some advice that can help you accomplish that. When you apply these tips and tricks, you will soon see tangible results.
How to ensure an audience finds your website
First off, let’s talk about how to draw people to your website. There are many different ways you can do this, and it’s good to come up with as many strategies as possible.
Make SEO a priority
It’s no secret that search engine optimization is the best way to get inbound traffic to your website and get it to the first page of Google search results. This needs to be your top priority, as only 0.78% of Google searchers click on results from the second page.
Here are some steps you can follow to ensure your website is optimized for search engines:
- Choose the right keywords. To make sure the right audience finds you, you need to implement the right keywords in your content. Do keyword research on competitor’s websites and find out what your target audience searches for so you know which keywords are high-ranking.
- Master on-page SEO. URL slugs, headlines, meta tags, and subheadlines are all part of on-page SEO and they need to be filled with keywords. Just make sure those keywords are contextual and make sense with the rest of the content.
- Include quality backlinks. Backlinks are what helps Google’s ranking factor determine whether your website is worthy of a high-ranking position. Don’t make the mistakes of including poor backlinks. Instead, put in enough time and effort into getting quality backlinks.
- Add alt text to all images. Images are a necessary part of your website, but Google can’t read images like it can read the text. That’s why it’s important to add alt text to all images and describe what the image shows.
Finally, to make sure your website gets a high ranking and is very search-friendly, you need to find a reliable WordPress SEO plugin. A tool like that will make sure all content on your website is SEO-friendly.
Take advantage of guest blogging
Many websites have blogs and for a good reason – blogs are a great way to boost SEO and educate your website visitors. However, most of the time blogs aren’t run by one person, and the website owner often allows guests to post articles on their blog, which is a great way to get your website noticed.
Become a guest blogger on a reputable website that is in the same niche as your website to increase traffic to your own website through backlinks and help build a brand. Just make sure your writing is good enough to be accepted, high-quality, and doesn’t have any spam links.
Additionally, remember that guest blogging is a two-way street. Aside from posting on other websites’ blogs, invite other people who are also in your niche to write guest posts on your blog, as this will allow new people to find your website.
Be active on social media
Social media marketing is a great way to get your business noticed and lead people to your website, especially if your target audience consists of younger generations. And since there are over 3.5 billion social media users worldwide, you will be able to gather a large audience.
Social media is a great place to post interesting content that will get people interested in your business and cause them to visit your website to get more information. So make profiles on different social media websites and use them to promote your business and interact with your followers.
How to make sure people love your website
Once you get people to your website, you need to make sure they stay on it. To do this, you need to have a great web design and crucial elements that grab the website visitor’s attention from the second they enter it.
Keep navigation simple
There’s nothing more off-putting to people than disorganized and complicated website navigation. If you confuse your website visitors, not only will they not find what they’re looking for, but they’ll probably end up leaving your website due to frustration.
There’s no point in overwhelming people with too many elements. Just keep the necessary stuff and make sure to have a great search system in place. As the search system is an essential part of good navigation, it’s best to choose one of the best WordPress search plugins to take care of this for you.
Realize the possibilities of whitespace
Whitespace, also known as negative space, is a design element that allows you to increase readability on your website by breaking up the page elements. It doesn’t necessarily need to be white, it just has to be empty of all content and visual items, as it surrounds other elements on a webpage.
Don’t think that all of the extra space you need to include in your website is superfluous, as it plays a very important role in website design. It allows you to position elements in a way that will show what the reader needs to focus on.
Make sure to go through all elements on every webpage to notice which elements or contents aren’t necessary and don’t add purpose. If you have any of these elements, replace them with white space and you’ll notice how the readability of the page improves.
Optimize for mobile devices
If your website isn’t optimized for all devices, you will undoubtedly lose a lot of potential website visitors. Keep in mind that mobile web traffic accounts for 52.6% of global web traffic, so mobile optimization is a necessity if you want to reach as many people as possible.
Optimizing your website means that you’re designing with mobile users in mind. It’s not enough just to have a responsive design that will ensure your website will load on mobile devices. You also need to think about if the content on your website will look great on both desktop and mobile devices.
If you’re not sure how to make all elements look great on any type of device, you can also create a separate mobile URL that will lead people to your mobile website.
Know what to avoid
There are some elements on websites that are simply unnecessary or even harmful to the website visitor’s overall experience. Remember that you’re trying to convey a message and bring value to your website, so there are certain elements you need to avoid at all costs:
- Complicated animations
- Overly-long content
- Images that don’t add value
- Jargon and ambiguous terminology
Identify broken links on time
Depending on how long your website has been online and how big it is, there is a high chance that there are certain broken links and 404s you probably don’t know about.
As every page on your website is essential to its success, you need to be aware of those that might not work anymore. Take the time at least once a month to check all pages and links on your website and make sure they still work.
Your website says a lot about your business, determining whether or not you will find success. And even though it takes a lot of time and effort to create the perfect website that audiences will love and be able to find with no effort, it will all be worth it in the end when you see your conversions growing.