More than one issue needs addressing after you launch your YouTube channel if your goal is to grow. Perhaps you’ve already placed some advertising and developed a strong YouTube marketing plan. But what if the numbers aren’t growing, or at last, not growing as fast as you’d like them to? Did you make custom youtube banner?
Although your mother, relatives, coworkers, and friends subscribed, they aren’t watching your videos, and you need more people to actually engage with the content if you’re looking to make this into a viable side gig or maybe even a full-time career at some point in the future.
There’s no doubt about it. It’s difficult to convert YouTube views into subscribers. It’s a long process; most tend to drop out after the first hurdle. In essence, you need a devoted audience, and you must keep generating excellent and entertaining material for people before they decide they want to subscribe.
But don’t worry. Even though it is difficult, it can be done. Today, we’ve prepared a list of four tips to help you grow your channel organically. Before we get started, please remember that growing a channel is time-consuming, and success doesn’t come overnight.
1. Consistency is key
According to recent research, YouTube channels that publish more frequently than once each week do far better and receive more suggested views. Post a video to YouTube at least three times a week, especially if you’re just starting out and attempting to grow a following. Multiple postings every week on a regular schedule will quickly advance your channel’s position in the algorithm.
Your channel will do better in the algorithm if you start out by producing a ton of material on related subjects. You’ll also build up a library of videos that will guide viewers from one to the next, increasing your watch time and encouraging them to subscribe.
Depending on what works for you, commit to posting a new video at least three to four times a week if at all possible. Losing subscribers or having inactive ones that have tuned out is all too real of a problem if you stop posting regularly.
2. Create quality videos
YouTube videos don’t have to be Oscar-winning films (not everyone is CostraPoint, we know). They must, however, be high-quality, consistent, and enjoyable. Pay close attention to the sound and lighting.
These two factors usually draw the main distinction between amateur and professional YouTube creators. Of course, there is also the issue of camera quality. Although you don’t need to spend a fortune on a video camera these days, you should absolutely move up from using your smartphone or webcam.
Additionally, if you’re uneasy about being on camera or coming across as robotic, consider taking a public speaking class or using an avatar until you get more comfortable. Nobody wants to see someone who is jittery, anxious, or whose voice is trembling.
3. Stick to your niche
Sticking to a niche is another thing that leads to quality material and helps you get noticed in the algorithm. While evergreen content creators can jump from one topic or style of video to another, newbies would be ill-advised to try a similar approach.
Experienced creators can do this because they already have an audience that likes them for who they are; as a newcomer, this is a subscriber-creator relationship you have yet to create.
4. Promote on multiple platforms
Taking advantage of an existing audience in various marketing channels is one of the simplest methods to draw new members. Think about including video links in emails, including them in blog articles, and publishing videos on your other social media platforms. You can also think about posting shorts on other social media platforms that allow it. Forums, Reddit discussions, and Facebook groups are excellent places to start.
Another suggestion is to preview forthcoming videos on your social media accounts. Run a Twitter poll asking followers to choose the topic of your next video, do an Instagram Live where you share behind-the-scenes footage and answer questions, or reveal a page of the screenplay on your Facebook page.
Final thoughts
You must create YouTube material with your fans and the algorithm in mind if you want to grow your YouTube channel. Remember, the market is already saturated, and the number of active creators only grows by the day. Your videos should be fresh, entertaining, or offer a new perspective on something already done. Plus, don’t forget to edit.
Besides all of this, always keep the algorithm in mind by sticking to a niche and creating playlists that encourage binge-watching. Your videos’ exposure on YouTube will certainly be increased if you follow these tips. You’ll get more videos in the recommended section, leading to more views and subscribers.
