If you own a business without a website in today’s digitalized world, you risk extinction.
By simply having a website and understanding how to use web analysis tools, you get a chance to reach a wider range of people and get to know your customers better.
What Are Web Analysis Tools?
Web analysis tools are tools designed to help you analyze, monitor, and optimize your website, as well as drive more traffic to it and improve your search rankings.
Because of the fact that search engines, for example, Google, use algorithms to analyze your website’s content, SEO (search engine optimization) and website visibility are of great importance if you want your business to have a future in the digital world.
Search engines are designed to determine whether your content is appropriate and relevant to the search terms entered by the user. So if you want your website to have better performance and rank higher, you most certainly need web analysis tools to help you with that task.
By knowing how to effectively use a web analysis tool, not only will you be able to save yourself some time, but you will also get useful insights on how good your website really is, as well as how to further improve certain parts of it. With proper knowledge paired with a good sentiment data analysis tool, you can use those insights to optimize the user experience and create more engagement as well as more conversions on your website.
That being said, here are 5 web analysis tools that can monitor, test, and improve your website.
Top 5 Web Analysis Tools
As an AI-powered SEO and web analysis tool, Screpy lets you analyze and monitor all your website metrics.
Switching between different platforms/dashboards can certainly be irritable. With Screpy, you will be able to examine your website performance, from SEO to page speed, using only one dashboard.
To ensure that your website performs at top speed, it combines the best of website analytics and SEO tools such as SEO Audit, Google PageSpeed Insights, W3C Validator, Uptime Monitoring, and even Google Rank Checker (SERP).
By using Screpy, not only will you be able to get downtime alerts and verify the presence of all W3C standards on your website, but you will also be able to track your keyword ranking.
Based on real-time data that it collects and stores in one place, you can identify and correct any issues as well as optimize your website. So if you want to improve your website performance with access to various analytics and SEO tools, Screpy will be a great option for you.
2. Google Analytics
Trying to understand your website visitors can sometimes seem overwhelming. Each individual has his/her own set of data, which needs to be collected, measured, analyzed, and reported. Fortunately, we have Google Analytics that is designed to turn all of that data, collected from visitors, into easy-to-understand reports, giving you much-needed insights into your marketing, content, products, and, most importantly, customers.
In order to make the most out of your data, Google Analytics enables you to access special insights straight from Google, as well as machine learning capabilities.
This tool has an iOS and Android mobile version and is designed to work with Google’s advertising and publisher products to ensure you get the best results for your business.
3. Google PageSpeed Insights
Another famous website analysis tool from Google, Google PageSpeed Insights, is here to help websites stay in compliance with the company’s web performance best practices. For great web presence optimization, this tool tests your website’s potential to meet or exceed its standards. To make your website faster, it will give you numerous suggestions.
With Google PageSpeed Insights, you can enable compression, leverage the caching of your browser, avoid landing page redirecting, make improvements to your server’s response time, remove unnecessary data, optimize both your images and CSS delivery, as well as prioritize visible content.
If you are looking for a free SEO analysis and website review tool, which is also available as a Google Chrome extension, then WooRank might just be your cup of tea. By eliminating the need for multiple marketing tools, WooRank offers you a simple way to grow your business.
With a toolset, which consists of Competitive Analysis, Keyword Research & Tracking, Technical Website Audits, Instant Website Reviews, and White-Label Reports, you will gain access to SEO analysis, keyword opportunities identification, as well as discovering technical issues.
Follow WooRank’s detailed data points and advice on how to fix the detected issues, and you will be able to noticeably improve everything that was previously holding your website back from reaching its greatest potential.
Semrush is a web analysis tool that replaces a dozen solutions with just one toolset covering all aspects needed to give you the greatest possible results. By finding SEO opportunities to surpass your competitors, Semrush guarantees more traffic to your website.
With this excellent web analysis tool, you can also enlarge your backlink profile and maintain its health in order to rank higher and beat your competitors. It promises improved SEO and keyword value research. Plus, this tool performs a comprehensive set of analyses and helps you with its well-thought-out recommendations.
There are many more web analysis tools on the market, but these are some of the best for monitoring and improving your website.
If you don’t have any experience with similar tools and are unsure which one to choose, you should sign up for a free trial and then decide which web analysis tool is the best one for you and your business.
Do you have any experience with web analysis tools? Which one do you find to be the best one? Let us know in the comments section below!